Alexi Suvacioglu of Because: 5 Ways To Create a Wow! Customer Experience

Companies, at times, focus too much on building/selling the ‘perfect’ product hoping that this will solve the customer experience. But the product is just one piece of the puzzle — a great experience is all-encompassing. Price, quality, delivery service, packaging, and customer support all matter.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Alexi Suvacioglu. CEO & Cofounder @ Because, a personal care direct-to-consumer company focused on older adults including protective underwear and pads, skincare and oral care products, and CBD oils. Prior to Because, Alexi founded and sold two venture-funded companies, the most recent one of which was acquired by RetailMeNot– the world’s largest digital coupon marketplace. Alexi also led eBay’s North American AdCommere business and spent 6 years in technology consulting at Accenture. Alexi holds an MBA from Stanford University and a BA from Kings College London.

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