Companies, at times, focus too much on building/selling the ‘perfect’ product hoping that this will solve the customer experience. But the product is just one piece of the puzzle — a great experience is all-encompassing. Price, quality, delivery service, packaging, and customer support all matter.
As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Alexi Suvacioglu. CEO & Cofounder @ Because, a personal care direct-to-consumer company focused on older adults including protective underwear and pads, skincare and oral care products, and CBD oils. Prior to Because, Alexi founded and sold two venture-funded companies, the most recent one of which was acquired by RetailMeNot– the world’s largest digital coupon marketplace. Alexi also led eBay’s North American AdCommere business and spent 6 years in technology consulting at Accenture. Alexi holds an MBA from Stanford University and a BA from Kings College London.
Thank you so much for joining us! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
My co-founder Luca and I grew up in Italy, in tight-knit families and have fond memories of homemade pasta meals at large tables with loud voices and lots of laughter. No topic was off-limits — family members were the caretakers when health challenges arose and many conversations were dominated by health even when we were too young to grasp its importance, like Aunt Mary having diabetes or grandma Irene breaking her hip.
Communication with parents and across different generations around health and caretaking can be difficult, and we saw the opportunity, given our own upbringing and subsequent work in technology, to fill this gap. Nobody cares about older adults. That is a controversial statement, but they are the forgotten generation. I want to change that and set out to build a mission-driven, global company that could serve our parents and grandparents, and ultimately ourselves. I…