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Alison Guthrie of AG Influence: Five Ways For Influencers To Monetize Their Brand

Give to Get: Don’t you hate it when someone constantly asks for favors but never provides favors? Yes. Me too. I encourage influencers to give before expecting to receive.

  1. Stay On Brand with Larger Collaborations and Partnerships: While almost every company in the world wants to send freebies to influencers for promotion, these aren’t always the best collaborations. Partaking in too many that aren’t on brand or promoting products the influencer doesn’t believe in, can quickly lessen their credibility and make an influencer appear disingenuous. I encourage influencers to choose only a few, big brands they want to work with. They should pitch the appropriate people in the appropriate way. Not only does this strategy promote quality versus quantity, but larger brands have significant more funding for these partnerships.
  2. Use Your Platform For Good: Monetizing a brand doesn’t mean the influencer should be the only one to benefit. In fact, it’s probably better for their brand if they are not. Being tone-deaf to the current struggles of so many is not a quality public relations strategy for anyone. Influencers should use their platform for good and help a cause they are passionate about. I encourage this partnership to be with a company within their own industry. The influencer will help a cause they’re passionate about raise money and gain exposure. Undoubtedly, this will also yield the influencer great public relations for themselves.
  3. Connect With Your Audience: There are many ways for an influencer to establish a better relationship with their followers and monetize their brand simultaneously. Influencers should set up a Patreon account. Patreon is a monthly membership site that allows an influencer’s followers to gain exclusive access to them, and their content, for a fee.
  4. Know Your Social Media Worth But Don’t Stop There: I think I’m worth a million dollars. Is a brand going to pay me a million dollars to post for them? Not a chance. Nothing breaks down partnership negotiations faster than an influencer with unrealistic expectations of how much they should earn. Thankfully, there is a tool that tells influencers exactly what a brand should pay to work with them, Social Blue Book. Social Blue Book looks at an influencer’s reach, follower count, engagement and views. They then report the rates an influencer should be charging for partnerships based on industry averages and what other influencers with similar size followings are charging. It reports on all of the influencer’s platforms and all the different ways to post — stories, dedicated posts, videos, lives, and reels. Knowing these statistics, provides an influencer more avenues for monetizing their brand. influencers can offer brands multiple ways to be seen on their platforms at a price point the brand can afford. A brand might not have the budget for a designated Facebook post at $5,000 but could afford an Instagram shout-out on stories for $1,500. However, don’t take these prices as the be-all-end-all. I always negotiate more for my clients in the form of non-monetary benefits.

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Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.