“Always Start With The Customer Experience, Not With The Technology” Former Apple CEO John Sculley Shares The Secrets Of Steve Jobs’ Success

…The thing I learned in both Pepsi and Apple was that you always start with the customer experience. Steve said, “I don’t focus on the technology. I focus on what’s in it for the customer. I want to give the customer an incredible experience.” He used to call it an ‘insanely great experience. Whether it was the “Pepsi Challenge” or whether it was the Macintosh.

We had the pleasure to have a Zoom conversation with Jon Sculley, the former CEO of both Pepsi and Apple. Here is a rough transcript of our conversation.

Thank you so much for your time. You have been at the helm of two legendary companies, Pepsi and Apple. Do they have a common denominator? Can you break down the recipe for their success?

John Scully: In 1970 I was 29 years old and Pepsi was outsold 10 to 1 by Coca Cola in 50 percent of the U.S. At the time, I was in charge of the U.S. operations and we realized that Coca-Cola was the most valuable brand in the…