Amber Swenor: “From Avocation To Vocation, How I Turned My Hobby Into A Career”

An interview with Phil La Duke

You are enough! Early on in the business, even though I had secured three clients within my first few weeks, I was wavering and questioning if I had enough expertise to build the company on my own. I told myself not to be “arrogant,” and think that I was “smart enough.” I told myself to “let go of my ego,” and get a business partner. I wish someone had told me it wasn’t an ego problem. I wish someone had told me to keep moving, keep building my confidence and that I was in fact enough to build my company.

As a part of our series about entrepreneurs who transformed something they did for fun into a full-time career, I had the pleasure of interviewing Amber Swenor. Amber is a brand and business strategist who helps people to make their dreams a reality. She is the founder of Strategic Partners, a brand strategy agency and marketing firm that provides business strategy and marketing services for passionate people and companies. She’s also the founder of Impact Academy, where she provides coaching, speaking, programs and retreats on personal development and business strategy. She helps people to live their most authentic badass lives by getting clarity for their dreams and creating strategies to go for them. She helps heart-centered service providers, healers and creatives to build businesses that are authentic to them, and are both impactful and profitable. She’s a 2019 Goldman Sachs 10,000 Small Businesses Graduate, 2018 Vital Voices International VVGrow Fellow, 2018 Madison Magnet Super Connector finalist, 2017 Brava Magazine Woman to Watch, 2017 Young Athena Award Finalist, 2017 In Business Magazine 40 under 40. She’s authoring her first book titled, Unleashed, to be released March 2020. When she’s not strategizing to help you live your most bad-ass life, you’ll find her rocking the stage with her band, Morningstar.