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Andréa Jones of OnlineDrea: How to Use Instagram To Dramatically Improve Your Business

Create Share-worthy Content: The way that the algorithms are today is that the Instagram algorithm wants people to linger on your posts. They want people to experience your brand and not just keep swiping. One of the best ways to give that little notification to the algorithm and say, “Hey, this is important,” is to have people share it. It is one of the most powerful ways to dramatically improve your business.

  1. Participate in Your Community: Oftentimes when businesses look at social media, they sort of view it as more of a billboard. I like to compare social media to dating because if you’re dating, you could get all dressed up, sit at your house and wait for someone to knock on the door but most often if you’re dating you’re likely going to go out and network. You’re going to go into the community and chat with real people. Marketing on social media is the same way. It’s not like a billboard where you sit and wait for people to look for you. You have to be in your community and network. An example of this is for one of my life coaching clients, before us working together their hashtags weren’t being acknowledged, shared or used strategically. We started participating by sharing the posts that their account was tagged on and engaging with other people in the community through hashtags. We found that this helps you as a company to have a pulse point on what’s happening in your community. It also shows that you care more about the people than about making the sale and making the money.
  2. Share Your Story No Matter What Others Think — You want your Instagram to clearly share the story of who you are and what you stand for (no matter the opinions of others)! I currently have an OBGYN client who recently had someone in her community who didn’t stand for the right things and who wasn’t honoring that all humans are created equal. She took a stand and said something about it on her Instagram. She got a lot of flack and negative responses from people telling her she had no right to speak on the issue. However, on the flip side, she also had so many new people come into her community. These new people were attracted to her story and her brand because she decided to share something no matter what the naysayers may say in response or think about her. This helped her establish herself as a stronger brand and get her followers super tuned into what she’s saying, her message and what she’s doing.
  3. Create Share-worthy Content: The way that the algorithms are today is that the Instagram algorithm wants people to linger on your posts. They want people to experience your brand and not just keep swiping. One of the best ways to give that little notification to the algorithm and say, “Hey, this is important,” is to have people share it. It is one of the most powerful ways to dramatically improve your business. Secondly, when people share your content it’s maximizing the number of people who are going to see that post and it reaches beyond your audience to other people. One example of this is one of my feminist life coaching clients. She has a strong stance on thought work, the mind and how we as women (especially as women of color) live in this world. We often pull her strong quotes and content that will shake things up a little bit for her posts because we know it will be shared on social media. Another client of mine who is a doctor has had great success with sharing topics in an infographic style which makes it very easy to consume and share in stories or by sending it directly to a friend via direct message. Share-worthy content is like an amplified version of word-of-mouth marketing which is very cool because instead of us promoting who we are and what we do, our customers can share a thought-provoking or informative post that will help their friends and spread our message even further.
  4. Use New Features Like Reels: The algorithms LOVE when you use their latest features. Instagram wants its users to test and try out their new features. They also want people to spend time on their platform consuming other people’s content from their latest features. When you create using these features, they’re automatically weighted more and more likely to show up to an even wider audience. Right now, this would be Instagram Reels so if you aren’t on Reels yet you want to start thinking about how you can get on there. One example of how you can do this and get started easily is by taking some of your previous video content, chopping it up and using it on Reels. The way that Reels is set up is very similar to TikTok in that it’s set up for discoverability and helps you to get noticed and followed by new people who like similar content to what you share!

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Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.