Andrew Leger Of Serendipit Consulting On Five Things You Need To Build A Trusted And Beloved Brand

Know Your Target Audience

Take the time to understand your audience — their wants, needs, preferences, burning desires. Tailor your messaging to form a deep connection with them. They are an integral part of your story.

As a part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Andrew Leger.

Andrew is the Creative Strategy Director for Serendipit Consulting in Phoenix, Arizona. A natural storyteller, Andrew leads a team known for engaging consumers in unique and unexpected ways. Andrew has used his years of branding experience to develop the proprietary Serendipit Brand Workshop, a uniquely creative experience for clients. Andrew also serves as the President for the Boys & Girls Clubs of the Valley Connect Board.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

From a young age, I’ve always enjoyed writing, telling stories, and generally making things up in a creative fashion. In the summer of my junior year…