Define what ‘success’ looks like. This always has to be the first step: understanding what you are trying to achieve. In this case, you need to understand what being a ‘thought leader’ requires and entails; your specific objectives for why you want to be a thought leader and the opportunities that you’re hoping to create for yourself. For me, thought leadership provides me with personal fulfillment as I strive always to learn more and get better, while it also allows me to reach more people with what I believe is a very important message.
As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Anna Lundberg.
Anna Lundberg is the founder of One Step Outside, where she helps experienced professionals around the world design a career, a business and a lifestyle that brings them more freedom, flexibility and fulfillment — outside of the conventional 9 to 5. Ex-Oxford, ex-Procter & Gamble, today she combines her 10+ years of experience in global branding and digital marketing roles with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career. She is the host of the Reimagining Success podcast and author of Leaving the Corporate 9 to 5: Stories from people who’ve done it (and how you can too!).
Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share your “backstory” with us?
Born to Swedish parents and growing up in the UK, I followed the expected path as the ‘good girl’ who did well at school, graduating top of my class as Valedictorian at an international school. I took a gap year to travel before studying Philosophy, Politics and Economics at the University of Oxford, continuing to do another degree at the Graduate Institute of International…