Aptive CEO Vess Pearson: “Eat That Frog, Do the Hardest Things First”

Do the hardest things first. There’s a book called “Eat That Frog” and the principle is basically figure out the most challenging tasks of the day and do those at the very beginning; otherwise, you’ll just push them off and either not get them done or finish them late. You also want to perform the more challenging tasks early in the day when your energy is high.

As part of my series about “companies and organizations making an important social impact, I had the pleasure of interviewing Vess Pearson. Vess is the CEO and co-founder of Aptive Environmental, a provider of environmentally responsible residential and commercial pest solutions. Pearson founded Aptive in late 2015, and within just three years the company has rocketed to $137 million annual revenue. Today, Aptive services customers in more than 3,700 cities across 26 states. Prior to Aptive, Vess was instrumental in building Alterra Pest Control, the sale of which allowed him and David Royce to build the fastest-growing pest control company in the industry. Aptive now ranks as the 8th largest pest control firm in North America out…