Author Dr. Jerold L. Zimmerman: 5 Things You Should Do To Become a Thought Leader In Your Industry

Thoroughly understand the value proposition of your customers. Why do they purchase your products? What attributes of your products do they value such as convenience, timely service, or price? Think hard and analytically about your customers and their preferences. El Chapo Guzman, convicted head of the Sinaloa Cartel understood his customers. He knew that when the Oxycontin pill-mills were shut down in the US, he started supplying refined Mexican heroin, called China White.

As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Jerold L. Zimmerman, Ph.D.

Zimmerman is the author of Relentless: The Forensics of Mobsters’ Business Practices. He is a globally recognized microeconomist and author of seven books and has taught organizational economics, accounting, and finance at the University of Rochester’s Simon Business School for more than forty years. He has consulted with…