Author Dr. Jerold L. Zimmerman: 5 Things You Should Do To Become a Thought Leader In Your Industry

Yitzi Weiner
Authority Magazine
Published in
10 min readJan 4, 2021

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Thoroughly understand the value proposition of your customers. Why do they purchase your products? What attributes of your products do they value such as convenience, timely service, or price? Think hard and analytically about your customers and their preferences. El Chapo Guzman, convicted head of the Sinaloa Cartel understood his customers. He knew that when the Oxycontin pill-mills were shut down in the US, he started supplying refined Mexican heroin, called China White.

As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Jerold L. Zimmerman, Ph.D.

Zimmerman is the author of Relentless: The Forensics of Mobsters’ Business Practices. He is a globally recognized microeconomist and author of seven books and has taught organizational economics, accounting, and finance at the University of Rochester’s Simon Business School for more than forty years. He has consulted with numerous clients, including Fortune 500 companies and management advisory firms, to demonstrate how organizational economics principles can improve a firm’s culture and, eventually, its performance. Zimmerman is also a founding editor of the Journal of Accounting and Economics, one of the most highly referenced peer-reviewed journals in economics, and has served on several public company boards of directors. His fifty published studies and books include textbooks on economics and accounting and a trade book about designing organizations that create value.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share your “backstory” with us?

I grew up riveted by popular crime shows including The Untouchables, The Godfather, Goodfellas, The Wire, and The Sopranos. I was intrigued by the ability of some organized crime syndicates, like the American Mafia, to survive many decades despite…

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator