Author & Entrepreneur Maha Abouelenein of Digital & Savvy: 5 Things You Need To Know To Become AGreat Author

Alexandra Spirer
Authority Magazine
Published in
9 min readOct 8, 2024

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Credit: Rick Gmitro

Before you start writing, be clear on the core message you want to convey. For me, it was the importance of self-reliance. Everything I included in the book was centered around this theme.

I had the pleasure of interviewing Maha Abouelenein.

Maha Abouelenein is the Founder and CEO of Digital & Savvy, a global strategic communications consulting firm, an entrepreneur and host of “The Savvy Talk” business podcast

She has 30+ years of global communications experience advising global corporate giants, startups, governments, CEOS & high-net-worth individuals. A sought-after strategist & speaker, Maha is an expert on personal branding, reputation management, modern communications and the transformational power of storytelling. She is the former Head of Global Communications & Public Policy at GOOGLE and Founding Managing Director of Weber Shandwick in MENA. She worked in Promotions & Sports Marketing at General Mills before becoming an entrepreneur. In 2023, she was honored as one of the most influential women in Dubai, a testament to her impact in the field of communication. In addition, she is

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Alexandra Spirer
Authority Magazine

I am an entrepreneur, publicist, journalist and event producer based in Sunny Florida. My passion is writing & giving back to others.