Author Kip Boyle: “Marketing your book will take the same amount of effort as actually writing it”

Getting people to read your book is about the same amount of work as actually writing the manuscript. For example, we had to build a detailed launch plan, set up a dedicated website, hire a public relations firm, and do a lot of interviews to spread the word. It’s all doable, but it’s a lot of effort and I needed a small team to get it all done.

I had the pleasure of interviewing Kip Boyle, the founder, and CEO of Cyber Risk Opportunities, whose mission is to help executives thrive as cyber risk managers. He’s the author of the book “Fire Doesn’t Innovate: The Executive’s Practical Guide to Thriving in the Face of Evolving Cyber Risks”. In addition to his cybersecurity work, he’s on the board of directors for the Domestic Abuse Women’s Network, an anti-domestic violence agency.

Thank you so much for joining us Kip! What is your “backstory”?

I’ve been working in cybersecurity since 1992. I started as an air force officer, leading information technology teams. My…