Authors Dr. Natan Linder and Dr. Trond Arne Undheim On The Labor Shortage & The 5 Things We Must Do To Attract & Retain Great Talent

An Interview With Ben Ari

Authority Magazine Editorial Staff
Authority Magazine
Published in
12 min readNov 27, 2022


Empowerment. Demonstrate that you value individual initiative. Showcase leadership. Scale changes that have a chance of improving things across the company.

The pandemic has allowed people to reevaluate what they want from work. This “Great Reevaluation” has led to the “Great Resignation” which has left the US with a great big labor shortage and a supply chain crisis. What can we do to reverse this trend? What can be done to attract great talent to companies looking to hire? What must companies do to retain their great talent? If not just a paycheck, what else are employees looking for? In this interview series called “The Labor Shortage & The 5 Things We Must Do To Attract & Retain Great Talent” we are talking to successful business leaders who can share stories and ideas from their experience that can address these questions.

As a part of this interview series, we had the pleasure to interview Natan Linder, Ph.D., and Trond Arne Undheim, Ph.D.

Natan is a entrepreneur of industrial tech. He’s the co-founder and CEO of frontline operations platform Tulip, and a co-founder and chairman of the Board of Formlabs, an industry leader in professional desktop 3D printing. Formerly with Jerusalem Venture Partners, Samsung, Sun Microsystems, and Rethink Robotics, his work aims to fuse design with engineering to create novel human experiences. He’s a Forbes columnist, holding a Ph.D. from MIT Media Lab and based in Cambridge, MA.

Trond is a futurist, scholar, podcaster, venture partner, nonresident Fellow at the Atlantic Council, co-founder of Yegii, and Lead Ecosystem evangelist at Tulip. He formerly worked with MIT, WPP, Oracle, and the EU. He’s an author of Health Tech, Future Tech, Pandemic Aftermath, Disruption Games, and Leadership From Below. In addition, Trond hosts two podcasts, Augmented and Futurized, and he is a Forbes columnist. He holds a Ph.D. in the future of work and artificial intelligence. Trond is based in Wellesley, MA.