Avery Dennison’s Kris Barton On The Future Of Retail Over The Next Few Years

An Interview With Ben Ari

Nothing erodes my loyalty faster than poor customer service. I am willing to pay a little more for quality and service but as soon as I start to feel like a brand, retailer, restaurant, or service provider is slipping on customer service, I am looking for alternatives. Retailers that provide high customer service levels build brand loyalty and return business.

As part of our series about the future of retail, I had the pleasure of interviewing Kris Barton, Director, Market Development Retail & Food at Avery Dennison, a leader in materials science and digital identification solutions.

With more than 20 years of experience in the RFID field, Kris Barton has worked with brands and retailers to identify the key benefits of implementing RFID technology and unlocking the strategic business impact of inventory accuracy for the retail sector. Prior to joining Avery Dennison, Kris held sales, consultative and operational positions with solution providers specializing in RFID and logistics. He…