Aysha Saeed of AYSHA New York: 5 Things You Need To Succeed In The Fashion Industry
Design a product the consumer market needs and wants to buy at a price you are charging. If you are struggling with this, do small runs and test the product. Host focus groups. Listen to your customers. They can provide free advice on how you can improve your product. Don’t get emotionally attached to your designs — be open to critique from paying consumers…“paying consumers,” being the operative word. Anyone who has taken money out of their wallet to pay for your product is your boss…listen to them.
As part of my interview series, I had the pleasure of interviewing Aysha Saeed. She is the CEO and Creative Director of AYSHA New York, launched in 2016 in Manhattan’s Garment District. AYSHA New York is a luxury fashion brand that adorns a niché group of driven women who want to elevate their wardrobe to express both their achievements and individuality. AYSHA New York has successfully pivoted during the pandemic through its new capsule collection Dressing for the Now, which…
