“Be Unique, Come Up With An Idea That No One Has Done In This Space And Do It Really Really Well” With Megan Villa
“Not only do you have to have an awesome and/or unique product. Your branding, storytelling, social media, website need to be spot on. Eye catching packaging, nice imagery on your social feeds, getting feedback from customers and creating that sense of community with your brand-all very important. There are so many brands that I have come across that may be excellent products, but they just don’t have that aesthetic. We look for quality products but also for that whole presentation.”
I had the pleasure of interviewing Megan Villa of Svn Space. Megan did Global Sports Marketing for the surfwear brand Billabong for nearly 14 years. During that time she also co-founded the now defunct cult children’s apparel label Mini & Maximus. Megan then went on to be Editor in Chief of surf/lifestyle magazine Herewith, and has a long history in the surfing world and with marketing in general.
