Big Ideas: “Cogitative AI” with Bryan Jimenez

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Bryan Jimenez, founder of Archimedes Strategic Branding. Bryan is the unschooled yet educated founder, brand strategist, creative director and iconoclast at Archimedes Strategic Branding, a branding & consulting firm focused mainly on helping science & technology organizations innovate and spark A-HA moments. Raised in a broken home in Pomona CA, in the the heart of one of the US’s most dangerous gangs, Bryan’ early struggles ultimately led him to his first position in Ontario CA where he could utilize his creative vision and solutions. In 2006 he launched a joint-venture with his employer and co-founded a publishing company. In 2010 Bryan discovered MOOCs and started to utilize them in order to compensate for his lack of higher formal schooling and bolstered his knowledge via both autodidact and independent college coursework, mainly via Coursera’s online platform, which collaborates with many of the world’s top universities. In 2015, after learning of his difficult personal journey and his determination to overcome adversity, Bryan was invited by Coursera to their exclusive Coursera Partners Conference in Newport Beach CA. The added education Bryan received helped lead him to collaborate on innovative, strategic and creative projects with brands such as…