Big Ideas: “AR ads that are able to address and interact with people like in Blade Runner 2049” with ARwall advisor Gato Scatena

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Gato Scatena. Scatena was raised in Kailua Kona, Hawaii. Scatena graduated from Kealakehe High School in 2001, and went on to study computer science and film & digital media at the University of California at Santa Cruz. In 2003, Scatena was cast in Peter Weir’s “Master and Commander: The Far Side of the World” starring Russell Crowe and Paul Bettany, and after graduating university with a Bachelors in 2006, he soon began working as a marketing assistant at InkTip.com, an online film and television script marketplace. After five years with the company, and helping to grow their clientele by more than 200% along with their film & TV credits to more than 300, Scatena left the company as VP in 2013 to build S&R Films. Together with his partner, Jordan Rosner, the pair grew the company to developing, financing, and selling a dozen feature length motion pictures each year. In late 2017, Scatena negotiated a partnership with Periscope Post & Audio allowing him to step away from S&R Films’ day-to-day operations, and to focus on larger budget motion pictures while also exploring other opportunities in tech and marketing. Among these…