Biz Hennigan of Superdigital: How To Avoid Burnout & Thrive In Marketing

Kage Spatz
Authority Magazine
Published in
4 min readJun 1, 2022

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Biz Hennigan

If you want different outcomes you need different approaches.

As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Biz Hennigan.

Biz Hennigan is the SVP Client Lead for Superdigital, an independent creative company that develops award-winning digital campaigns for consumer brands, athletes, and icons.

With more than 15 years of experience leading relationships for clients such as Microsoft, Diageo, Keurig, HP Hood, and Hasbro, Biz is helping grow the company’s strategic brand partnerships across consumer and tech verticals.

Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

Manifestation. I wanted a career that combined Olivia Pope, Ted Lasso, and Coach Eric Taylor. And here we are.

Are you able to identify a “tipping point” in your career when you started to see success? Did you start

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Kage Spatz
Authority Magazine

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