Blair Roebuck Of Valtech On How To Use Data To Take Your Company To The Next Level

An Interview With Ben Ari

Define: Identify your organization’s business objectives, marketing initiatives, key performance indicators and fiscal targets. Doing so will ensure you are collecting metrics of merit & build a strong data foundation.

The proper use of Data — data about team performance, data about customers, or data about the competition, can be a sort of force multiplier. It has the potential to dramatically help a business to scale. But sadly, many businesses have data but don’t know how how to properly leverage it. What exactly is useful data? How can you properly utilize data? How can data help a business grow? To address this, we are talking to business leaders who can share stories from their experience about “How To Effectively Leverage Data To Take Your Company To The Next Level”. As part of this series, we had the pleasure of interviewing Blair Roebuck.

Blair Roebuck is the Vice President of Marketing Science for North America at Valtech, a global digital agency. Marketing Science is a practice that specializes in the unification of business and technology through data. The…