C-Suite Moms: Kristin Marquet Of Marquet Media On How To Successfully Juggle Motherhood and Work

An Interview With Vanessa Morcom

Set Clear Boundaries: Establish specific times when work and other distractions are put aside during the day. For example, designate dinner or an hour before bed as family time, where you focus entirely on your children. This helps create a routine you and your children can rely on.

In today’s fast-paced business world, women in executive roles face the unique challenge of balancing high-powered careers with the demands of motherhood. Despite progress in workplace equality, female executives often carry a disproportionate share of domestic responsibilities. How do these successful women manage both spheres of their lives so effectively? In this interview series, we would like to explore this intricate balance and we are talking to women executives from various industries who are also mothers, to share their insights and strategies for successfully juggling their professional and personal lives.

As a part of this series, we had the pleasure of interviewing Kristin Marque. Shet is a PR and branding expert, founder of Marquet Media, and the leader behind FemFounder, a platform dedicated to empowering female entrepreneurs. With over 17 years of industry experience and a master’s degree in marketing and public relations from NYU, Kristin has successfully guided over 1,000 clients in building strong, cohesive brand identities and achieving significant media exposure. An accomplished author and sought-after speaker, Kristin is also a new mother, balancing her professional achievements with the joys and challenges of raising a newborn. Her dedication to supporting women in business inspires and empowers entrepreneurs globally.

Thank you so much for joining us! Can you tell us the “backstory” behind what brought you to this point in your career?

Thank you for having me! My PR and branding journey began with a passion for storytelling and an interest in how brands connect with their audiences. Over a decade ago, I pursued a master’s degree in marketing and public relations from NYU, which provided a strong foundation for my career. After graduating, I grew my agency and worked with several high-profile clients, gaining invaluable experience and insights into the industry.

Recently, I’ve embraced the joys and challenges of raising a newborn, which has added a new dimension to my life and career. Balancing motherhood with my professional endeavors has been rewarding, driving me to continue supporting and inspiring women in business.

Can you share with us how many children you have?

Yes, I have one newborn son.

Where were you in your career when your child was born/became part of your family?

When my child was born, I was an executive with nearly two decades of experience in the public relations and branding industry. At 44, I established myself within the field, having founded Marquet Media, an award-winning PR and branding firm, and FemFounder, a platform dedicated to empowering female entrepreneurs.

This career phase was marked by a solid track record of helping clients build and enhance their brand identities and the challenge and joy of balancing my professional aspirations with my new role as a mother. The arrival of my son not only enriched my personal life but also brought a new perspective to my professional endeavors, inspiring me to learn time management skills, continue advocating for work-life balance, and support women in their entrepreneurial journeys.

Did you always want to be a mother? Can you explain?

Yes, I always wanted to be a mother. Balancing a successful career with motherhood was something I always knew I wanted to achieve. For me, motherhood offers a sense of fulfillment and joy that complements my professional life. Nurturing a child and watching them grow provides a unique perspective and motivation that enriches my career. It’s gratifying to blend these two parts of my life, finding inspiration and strength in both roles despite how tired I may sometimes be.

Did motherhood happen when you thought it would or did it take longer? If it took longer, what advice would you have for another woman in your shoes?

Motherhood took longer than I initially thought it would. For women in similar situations, my advice is to stay patient and keep faith in the journey. It’s important to remember that everyone’s path to motherhood is unique, and it’s okay if it takes years like it did for me. Focus on maintaining a healthy lifestyle, seek support from loved ones, and consult with medical professionals if needed. Embrace the present and continue pursuing your personal and professional goals. Balancing these aspirations can provide fulfillment and resilience, making the eventual arrival of motherhood even more rewarding.

Can you tell us a bit about what your day-to-day schedule looks like?

My day-to-day schedule is a blend of professional and personal responsibilities. I usually start my day early, feeding and spending time with my son. Then, I have some quiet time to plan and set my intentions for the day. A short morning workout follows this to energize me for the tasks ahead.

Once I’m settled, I begin my workday by addressing urgent emails and setting priorities for my team at Marquet Media and FemFounder. My mornings are typically filled with meetings, client calls, and strategy sessions, essential for keeping projects on track and maintaining client satisfaction.

I take a midday break to feed and spend quality time with my newborn. This break helps me recharge and stay connected with my family. In the afternoons, I focus on more in-depth work, such as writing, developing branding strategies, and creating content for our platforms.

Evenings are reserved for family time, crucial for maintaining a healthy work-life balance. After dinner, I often spend a little time catching up on any remaining work or planning for the next day. I also make it a point to unwind with reading or a relaxing activity before bed.

This schedule allows me to manage my professional commitments effectively while also cherishing the special moments with my family. Balancing these aspects is challenging but incredibly rewarding.

Has being a parent changed your career path? Can you explain?

Being a parent has certainly influenced my career path, though it hasn’t changed my core professional goals. The experience of parenthood has brought a new depth of understanding and empathy, which has enriched my approach to leadership and client relationships. It has also sharpened my time management skills, making me more efficient and focused in both my personal and professional life.

Parenthood has encouraged me to prioritize work-life balance not only for myself but also for my team. It has made me more passionate about supporting other women and balancing careers and family life, which has become a significant focus of my work with Marquet Media and FemFounder. Being a parent has also inspired me to explore new opportunities for creating flexible work environments and advocating for parental support in the workplace.

Has being a mother made you better at your job? How so?

Yes, being a mother has made me better at my job in several ways. First, it has enhanced my time management skills. Balancing the demands of motherhood with my professional responsibilities has taught me to prioritize tasks more effectively and to make the most of every moment. This efficiency has translated into my work, allowing me to be more productive and focused.

Second, it has deepened my empathy and understanding. Caring for my child has made me more attuned to the needs and emotions of others, which has improved my ability to connect with clients and colleagues on a more personal level. This empathy helps build stronger, more trusting relationships, which are crucial in PR and branding.

Last, it has reinforced the importance of work-life balance. This awareness has led me to create a more flexible and supportive work environment for my team, boosting morale and productivity. It has also inspired me to advocate for better support systems for working parents, aligning my professional goals with my values.

What are the biggest challenges you face being a working mom?

One of the biggest challenges I face as a working mom is managing time effectively. Balancing the demands of a growing business with my family’s needs can be overwhelming. There are days when it feels like there aren’t enough hours to accomplish everything I need to do both at work and at home. Prioritizing tasks and maintaining a structured schedule are essential, but they require constant juggling.

Another challenge is dealing with the emotional guilt that often accompanies being a working parent. There’s a constant push and pull between wanting to excel professionally and wanting to be present for every moment of my child’s life. It’s a delicate balance, and sometimes, it’s hard not to feel like I’m falling short in one area or the other.

Additionally, finding reliable childcare and building a support network are ongoing challenges. Ensuring that my child is well taken care of while I’m working requires a great deal of trust and coordination. Having a dependable support system, whether family, friends, or professional caregivers, is crucial but can be challenging to establish and maintain.

Last, self-care often takes a backseat to other responsibilities. Carving out time for myself in the middle of the demands of work and family is difficult but essential for maintaining my overall well-being and effectiveness in both roles.

Despite these challenges, being a working mom is fulfilling. It has taught me resilience and flexibility to be present in the moment, both professionally and personally.

Are there any stories you remember from the early days of parenthood that you want to share?

One story that stands out from the early days of parenthood happened shortly after I brought my newborn home. I was juggling the demands of my business while trying to adapt to the new rhythm of having a baby in the house. One afternoon, I had an important conference call scheduled with a high-profile client. Just as the call was about to start, my baby began to cry inconsolably.

At that moment, I realized that no amount of planning could fully prepare me for the unpredictable nature of parenthood. I had to think on my feet and quickly devised a solution: I set up my laptop in the nursery and gently rocked my baby in the bassinet with one hand while conducting the call with the other. To my surprise, the client on the other end, who was also a parent, was understanding and even shared some of their own parenting stories.

This experience taught me the importance of flexibility and empathy in personal and professional settings. It was a humbling reminder that the best-laid plans can sometimes go awry, and that’s okay. Embracing these moments and finding creative solutions can lead to unexpected connections and understanding.

That day marked a turning point for me, where I truly appreciated the delicate balance between work and parenthood. It also reinforced my commitment to building a supportive and understanding environment for working parents within my company.

Are there any meaningful activities or traditions you’ve made up or implemented that have enhanced your time with your family? Can you share a story or example?

One meaningful activity we’ve implemented as a family is our Sunday “Adventure Day.” Every Sunday, we set aside the entire day for family activities that take us out of our usual routines. These can range from visiting a new park to exploring a nearby town or trying a new hobby together.

One memorable Adventure Day was when we decided to hike at a nature reserve we had never visited. The day started with packing a picnic and planning our route. As we walked along the trails, we took the time to enjoy the scenery, pointing out interesting plants and animals to our son (who is actually too young to know what’s happening but it’s still a lot of fun). The highlight was finding a beautiful clearing where we had our picnic, played games, and enjoyed each other’s company.

This tradition has become a cherished part of our week. It allows us to bond, create memories, and disconnect from work and other distractions. Adventure Days have enhanced our family time and taught our child the value of exploration and appreciating nature. It’s a simple yet powerful way to ensure that we spend quality time together, no matter how busy our schedules get during the week.

We all live in a world with many deadlines and incessant demands for our time and attention. That inevitably makes us feel rushed and we may feel that we can’t spare the time to be “fully present” with our children. Can you share with our readers 5 strategies about how we can create more space in our lives in order to give our children more quality attention?

Balancing our demanding schedules with the need to be fully present for our children can be challenging. Here are five strategies that can help create more space in our lives for quality time with our children:

1. Set Clear Boundaries: Establish specific times when work and other distractions are put aside during the day. For example, designate dinner or an hour before bed as family time, where you focus entirely on your children. This helps create a routine you and your children can rely on.
2. Prioritize and Delegate: Assess your daily tasks and determine which ones are vital and which can be delegated or postponed. Your free up time spent with your family by prioritizing your workload and delegating tasks when possible.
3. Plan and Schedule Family Activities: Like you schedule work meetings, schedule regular family activities. This could be a weekly game night, a weekend outing, or a daily walk. Having these activities on the calendar ensures that family time is a non-negotiable part of your routine.
4. Be Present in the Moment: When you are with your children, make a conscious effort to be fully present. Put away your phone, turn off the TV, and focus on engaging with them. Quality of attention often matters more than quantity, and being genuinely present makes a big difference.
5. Practice Self-Care: Caring for yourself is crucial for giving your best to your children. Strive to get enough rest, exercise, and relaxation. You’re more likely to be patient and present with your children when well-rested and less stressed.

Implementing these strategies can create more meaningful and dedicated time for your children, strengthening your bond and ensuring they feel valued and supported.

How do you inspire your child to “dream big”? Can you give an example or story?

He’s too young at this point but I will I inspire my child to “dream big” by encouraging curiosity and creativity, and celebrating their achievements, no matter how small.

How do you define success in both your career and your family life, and how has this definition evolved over time?

I define success in my career and family life as achieving a balance where I can excel professionally while being fully present and engaged with my family. Over time, this definition has evolved from solely career-focused to a more holistic view of personal fulfillment and well-being.

Early in my career, success was primarily about professional achievements — landing high-profile clients, expanding my business, and gaining recognition in the industry. While these accomplishments are still important, becoming a mother has broadened my perspective. Success also means spending quality time with my family, nurturing my child’s development, and creating lasting memories together.

As my understanding of success has evolved, I’ve learned how to manage my time effectively. It’s about recognizing that professional and personal successes are interconnected. A thriving career can provide the resources and flexibility to support a happy family life, while a supportive and loving home environment can fuel professional creativity and resilience.

What are your favorite books, podcasts, or resources that inspire you to be a better parent? Can you explain why you like them?

Here are a few of my favorite books, podcasts, and resources that inspire me to be a better parent, along with explanations of why I like them:

1. Book: “The Whole-Brain Child” by Daniel J. Siegel and Tina Payne Bryson

• This book provides practical strategies for nurturing a child’s developing mind. It combines neuroscience with parenting, offering insights into how a child’s brain works and how parents can use this knowledge to understand and connect with their children. I love this book because it emphasizes the importance of empathy and effective communication, which are crucial for building strong parent-child relationships.

2. Podcast: “The Longest Shortest Time”

• This podcast explores various aspects of parenthood through personal stories and expert interviews. I appreciate this podcast’s honest and relatable content, which helps me feel connected to a community of parents facing similar experiences.

3. Resource: “Positive Parenting Solutions” by Amy McCready

• This online platform offers courses, webinars, and tools for parents. It focuses on positive discipline techniques and effective communication strategies. This is invaluable because it provides actionable advice and practical tools that can be easily implemented in daily parenting.

These resources inspire me to be a better parent by providing valuable insights, practical strategies, and a sense of community. They remind me that parenting is a continuous learning journey and that seeking support and knowledge is essential for growth and improvement.

Can you please give us your favorite, “Life Lesson Quote” that you share or plan to share with your kids?

One of my favorite life lessons quotes that I plan to share with my son is: “Success is not final, failure is not fatal: It is the courage to continue that count.” — Winston Churchill

I like this quote because it emphasizes the importance of resilience and perseverance. I want my child to understand that both success and failure are temporary, and what matters is the ability to keep going, learning, and growing from every experience. It’s a reminder that setbacks are a natural part of life, and that true strength lies in the courage to continue pursuing their dreams despite challenges.

If you could sit down with every new parent and offer life hacks, must-have products, or simple advice, what would be on your list?

If I could sit down with every new parent and offer life hacks, must-have products, and simple advice, here’s what would be on my list:

Life Hacks

1. Create a Routine: A structured daily routine can help you and your baby feel more secure and organized. This includes regular feeding, napping, and bedtime schedules.
2. Use Technology: Leverage apps and tools for everything from tracking feedings and diaper changes to setting reminders for doctor appointments.
3. Simplify Nighttime Feedings: Keep a diaper caddy and feeding supplies within arm’s reach of your bed to make nighttime feedings and changes quicker and easier.

Must-Have Products

1. Swaddle Blankets: These are essential for helping your baby sleep comfortably and securely.
2. Diaper Bag Backpack: This backpack keeps your hands free and ensures you have all the essentials on the go.

Simple Advice

1. Trust Your Instincts: Parents and children are different, so do what feel best for you and your baby.
2. Be Patient with Yourself: Parenting is a learning process. It’s okay to make mistakes and learn as you go.
3. Embrace the Mess: Life with a newborn can be chaotic. Embrace the mess and focus on what truly matters.
4. Enjoy the Moments: The days may seem long, but the years are short. Cherish the small moments and milestones.

These tips and products can make the journey of parenthood smoother and more enjoyable. Remember, you’re doing a fantastic job!

Thank you so much for these insights! We really appreciate your time.

About The Interviewer: Vanessa Morcom is a millennial mom of three and founder of Morcom Media, a performance PR shop for thought leaders. She earned her degree in journalism and worked for Canada’s largest social enterprise. She can be reached at vanessa@morcom.media