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Candice Coppola: Five Ways To Leverage Instagram To Dramatically Improve Your Business

Don’t Follow Fads: It’s tempting to follow what other people do on Instagram. You might get a pang of jealousy when someone you follow launches a great ad campaign or posts a series of slick graphics. Instagram has become a place of “sameness,” where everyone posts the same style graphics or latches on to a color palette.

  1. Post That iPhone Photo: Don’t rely on professional photographs for every post. You’ve got a powerful camera in your hands–use it. Your followers won’t care if the lighting isn’t perfect or the composition isn’t noteworthy.
  2. Share Your Hobbies: Quarantine turned me into a plant mom, and now my followers get to follow along on that journey. I share pictures of my house plants, the latest find at my local nursery, and how I decorate my home. Share your hobbies with your followers–it’s easy to do and you never know what new friends you might make with similar interests.
  3. Forget The Grid: For the longest time, marketers trained all of us to pay attention to our overall Instagram grid and make it cohesive. That quickly became exhausting and unnecessary. If you’re focused on making your “grid” the perfect balance of color, texture, and content–do yourself a favor and ditch that strategy. No one cares, and you’ve probably missed many opportunities to post something in real-time in favor of a scheduled, curated post.



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Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.