Cari Garcia Of On How To Use TikTok To Grow Your Business

An Interview With Ben Ari

Authority Magazine Editorial Staff
Authority Magazine
Published in
7 min readNov 16, 2022


Don’t be afraid to use trending sounds. When picking a trending sound, ideally you want to opt for one that has less than 10,000 uses. You want to use a sound while it’s on its way up to its popularity peak so you can ride the wave of engagement. If you use an audio that has over 100k uses your video will get lost in the algorithm’s shuffle and you won’t get the views you’d like. All of my videos use trending sounds.

TikTok is currently the fastest-growing social network. If you want to communicate with Gen-Z, that is the place to do it. But for those who are used to the interface of LinkedIn, Facebook, Twitter, or Instagram, TikTok seems to require a steep luring curve. What do you need to know to use TikTok to grow your business or engage with your customers? In this interview series, we are talking to business leaders, social media managers, marketing managers, and influencers about “5 things you need to know to leverage TikTok to grow your business.” As a part of this series, we had the pleasure of interviewing Cari Garcia.

Cari Garcia is the person behind the award winning food blog In the last twelve years since the blog’s inception, Cari has amassed a following of nearly half a million followers across all social media platforms. In addition to her successful blog, Cari is a social media manager, influencer and content creator who offers social media strategy consultation to businesses.

Thank you so much for doing this with us! Before we dive in, our readers would love to get to know you a bit better. Can you tell us the story of how you grew up?

My name is Cari Garcia and I was born and raised in Hialeah, FL a working class suburb of Miami. I was born in the mid 1980’s and am technically a “geriatric millennial. I’m a first generation Latina and my parents immigrated to the United Stated from Cuba and Colombia. I went to college and studied social…