Carla Williams Johnson of Carli Communications: 5 Ways To Leverage Media Coverage To Dramatically Grow Your Business
Publicly thanking a reporter also helps them remember you for future interviews. This is what allowed me to be interviewed on our top local television station a total of three times in just four months.
Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.
I’m your host, Kage Spatz — here to help entrepreneurs, coaches, and service providers save more time, build more trust, and serve more customers. Today I had the pleasure of talking with Carla Williams Johnson.
Carla Williams Johnson, CEO of Carli Communications LLC. Known simply as Carli, she is extremely passionate about helping others and giving back, volunteering her time and skills wherever she can. When she’s not working, she can usually be found in the company of her adult daughter and infant son in the beautiful Caribbean twin island Republic of Trinidad & Tobago.
Thank you so much for joining us! Before we dive in, can you tell our readers a bit about yourself and how you got started?
I just always knew that I wanted to get into the field. I think I was the only person in the world who would get excited when commercials would come on during a program or rush to get the latest magazine to see all the creative ways print ads were displayed. Even at a young age, I was always in awe of creative executions and how absolutely brilliant one must be to convince someone to purchase from just a few words and an image.
As time went on, my passion grew and it landed me to work with some of the most prestigious advertising companies with global brands. It was there I learned that there was so much that went into the final product and I was finally part of the strategic process.
I realized that there was so much brainstorming and creativity that went into a single campaign and, working in media, I had the single most important job of getting that creativity out to the right…