Carolyn Taylor Bosco Of OuiShopp On The Future Of Retail Over The Next Few Years

An Interview With Ben Ari

Know your customer. Know their lifestyle, what they do for work, for fun, where they like to hang out, what they like to wear, what their habits and behaviors are, etc… This really is the foundation for you to create the right retail experience, one that matches your customers’ wants and needs.

As part of our series about the future of retail, I had the pleasure of interviewing Carolyn Taylor Bosco.

Carolyn Taylor Bosco walked an unconventional path to creating OuiShopp (pronounced: /’we-shop’/), the modern shopping platform built to suit the tendencies of today’s online consumer which launched in September 2022. Fueled by an undeniable entrepreneurial spirit, she quickly realized her ambitions were best served by first hand experience. Bosco took the opportunity while being based in Los Angeles to learn everything about the world of retail from the inner workings behind major shopify apps, the mechanics of successful marketing and the business-to-business end of fashion retail.