Rosario Procino: “Let’s eat less so we can all eat”

Yitzi Weiner
Authority Magazine
Published in
10 min readFeb 7, 2019

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…Wow… well I guess I would make food available to all people by asking everyone to eat less food. Moving from Italy I was always impressed by the huge portions that were served in the USA and being in the business by the huge amount of waste that you see in many establishments. If we all ate less, then everyone could probably eat. Too often people describe a restaurant by the size of the portions they serve. I have always focused on the quality of food more than the quantity. People have to understand that too much food is not healthy. “Eat less so we can all eat” sounds like a great slogan for a great campaign.

I had the pleasure of interviewing Rosario Procino who moved from Naples, Italy,to New York in 1999 with a Master’s Degree in Computer Science Engineering. As a true pioneer he opened Kesté Pizza, a historic moment for the New York pizza scene as it brought the very first Neapolitan pizza restaurant to the United States. Selling Kesté Pizza at

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator