Chris Bell of Perch: Five Non-Intuitive Things You Need To Know To Run A Successful Amazon Business

Become a Student of Amazon — This means comprehensively understanding the ins & outs of how Amazon works. In addition to becoming intimately familiar with the Terms of Service, a seller should learn about how to make a great listing, ad and ranking optimization, how fulfillment works, etc. There are a lot of resources out there and it can be somewhat overwhelming at times (and 50% of it is more “lore” than fact), but I’d encourage you to spend time every week absorbing all the content you can. Even if you know everything you need to know today, Amazon is constantly changing and your millions of competitors on Amazon are innovating quickly — if you don’t keep up with them you will lose!

As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the…