Chris Rothstein of Groove: 5 Things You Need To Know To Successfully Manage a Team

Authority Magazine Editorial Staff
Authority Magazine
Published in
7 min readDec 17, 2020


As a manager, your job is to be an editor: Effective leaders constantly push people to create ideas while also providing effective feedback in order to ensure that things are moving in the right direction. Your team members should have their own unique voice, and you should look to nurture their strengths and improve their weaknesses.

As a part of our series about the five things you need to successfully manage a large team, I had the pleasure of interviewing Chris Rothstein.

Chris Rothstein is the CEO and co-founder of Groove, the leading sales engagement platform for enterprises using Salesforce. Chris co-founded Groove after spending five years in sales management at Google, where he successfully built and scaled multiple sales teams.

During his tenure at Google, Chris wanted to remove the mundane obstacles that their account executives had to do every day in order to allow them to spend more time selling. Since founding Groove in 2014, Chris has guided the company through six years of rapid growth and customer adoption by more than 450 organizations and 50,000 users.

A native Minnesotan hailing from a rural town of 300, Chris believes strongly in the importance of hard-work, giving back, and helping others — three values that continue to guide him as a tech CEO and mentor to the next generation of entrepreneurs. Chris earned a BS in Information Systems and Entrepreneurial Management from the Curtis L. Carlson School of Management at the University of Minnesota.

Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit better. What is your “backstory”?

I’ve always had a passion for entrepreneurship and sales. Growing up in Minnesota, my father ran a tractor dealership and my mother created an insurance agency, so I got exposed early to all the responsibilities of running a business — including the important role that sales plays in driving company growth.