Christian Brown Of Glewee On How To Use TikTok To Grow Your Business

An Interview With Ben Ari

Leverage hashtags. Hashtags can be a game-changer in expanding a brand’s reach on TikTok. Incorporating the correct hashtags, regardless of the size of your brand, will help users discover the brand via search. It’s also helpful to the TikTok algorithm by picking up on the topics the brand covers, ultimately leading to higher video rankings. ​

TikTok is currently the fastest-growing social network. If your target audience includes Gen-Z (born from 1997–2012) TikTok is the place to do it. But for those who are used to the interface of LinkedIn, Facebook, Twitter, or Instagram, TikTok seems to require a steep luring curve for some. What do you need to know to use TikTok to grow your business or engage with your customers? In this interview series, we are talking to business leaders, social media managers, marketing managers, and influencers about “5 things you need to know to leverage TikTok to grow your business.” As a part of this series, we had the pleasure of interviewing Christian Brown.