Christina Caldwell of The James Agency: 5 Ways To Leverage Media Coverage To Grow Your Business
You might be an expert in your field, but in order to get recognition for that insider knowledge, you have to share your expertise.
Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts about how you can leverage media attention to grow your business.
I’m your host, Kage Spatz — here to help you attract more clients, deliver more value, and sign more deals that truly benefit everyone. Today I had the pleasure of talking with Christina Caldwell.
Christina Caldwell is the public relations account supervisor at The James Agency. With a background in reporting and editing, Christina has insider knowledge about what makes a journalist bite on a story. She graduated from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication in 2009 and returned as a News Writing and Reporting instructor in 2015.
Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
