Christina Caldwell of The James Agency: 5 Ways To Leverage Media Coverage To Grow Your Business

Kage Spatz
Authority Magazine
Published in
9 min readJun 17, 2022

Christina Caldwell

You might be an expert in your field, but in order to get recognition for that insider knowledge, you have to share your expertise.

Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts about how you can leverage media attention to grow your business.

I’m your host, Kage Spatz — here to help you attract more clients, deliver more value, and sign more deals that truly benefit everyone. Today I had the pleasure of talking with Christina Caldwell.

Christina Caldwell is the public relations account supervisor at The James Agency. With a background in reporting and editing, Christina has insider knowledge about what makes a journalist bite on a story. She graduated from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication in 2009 and returned as a News Writing and Reporting instructor in 2015.

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I never thought I’d get into PR! I was a shy and awkward kid, and some might say the same for me as an adult. But by being quiet, I learned to express myself through the written word. I wrote my first short story in the third grade on my dad’s typewriter and I became obsessed with telling stories.

That led me to a career in journalism as a reporter and editor for several outlets in the first several years of my career. Being forced to talk to people — often famous people — for my job really brought me out of my shell, and the shyness slowly melted away.

Looking to grow my career and expand my skills, I applied for a job in PR and never looked back. I believe my storytelling background is what makes me successful in my PR career. After all, pitching a client is really just about selling a story.

Having spent the first portion of my career on the “other side,” I have insight into what makes reporters, producers, and editors…

Kage Spatz
Authority Magazine

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