Clarence Bethea of Upsie: “How to Provide a Wow! Customer Experience”

Kristin Marquet
Authority Magazine
Published in
7 min readMay 27, 2020

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Talk to your customers first. They will help you develop what they need and want. Before we built a real product, we talked to hundreds of customers and figured out if there was a real problem to solve.

As part of my how to provide a wow customer experience column, I had the pleasure of interviewing Clarence Bethea. Clarence is the founder and CEO of Upsie.

Thank you so much for joining us, Clarence! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I worked with a local trucking startup and in less than one year, negotiated new contracts and increased revenue by 200 percent while managing a team of 10. It was my first real job and it showed me that I was capable of so much more. I went on to help launch another startup and in the first two years, helped them reach $1.5 million in revenue. All of my earlier experiences strengthened my foundation and gave me confidence in my abilities prior to starting Upsie.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

The funniest mistake I made early in my entrepreneurial career was thinking that “If you build it, they will come.” It sounds silly, but you can spend so much time working on creating the business, that you can forget that the work does not end when you launch. You have to market it, and more importantly, you have to be able to communicate to other people why they should even care. However, the lesson I learned is that building a company is hard and takes a lot of hard work, people will not just show up because you exist.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I’ve been fortunate to have great people around me. Our investors, team, and customers are at the top of that list. I’m also grateful for my wife who stuck with me through the ups and…

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Kristin Marquet
Authority Magazine

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.