Coy West of Divining Point: “How To Survive And Thrive During A Time Of Crisis; 5 Lessons I Learned From My Military Experience”

“Be thankful for what you have right now, and be joyful to move forward.” — Coy West

In this interview series, we are exploring the subject of dealing with crisis and how to adapt and overcome. The context of this series is the physical and financial fallout that resulted from the COVID 19 pandemic. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market.

I had the pleasure of interviewing Coy West.

Coy is the CEO of Divining Point, LLC, a full-service marketing agency based out of Austin, TX. He has provided branding, marketing, and digital strategies for businesses across a wide variety of industry verticals since 1995. He is a US Navy veteran (1989–1992) who served with distinction in the Gulf War.

Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit. Can you tell us a bit about your childhood “backstory”?