“Create A Purpose For The Company, A Tie That Binds” Words of Wisdom With Ravi Saligram CEO of Ritchie Bros.

“Create a purpose for the company, a tie that binds. It must be something that connects with people emotionally and can resonate across every level of the organization. Importantly, the purpose should galvanize employees to make a difference. When I started as CEO of OfficeMax, we found the front line employees were not highly engaged given industry headwinds. So, we worked to define our purpose, and developed a platform that focused on adding value to small businesses — which unified employees and gave us drive. It was all about how when we help small businesses, we help America grow. It demonstrated that not only were we in this business to help customers, but we were in it to help the country. It created great pride across the organization with 80 percent of employees saying they…