Don’t be promotional, be authentic. It is not about you or your company — it is about adding value. Being promotional is only going to turn your audience off. No one wants a pitch about your product. It is about how you provide value and you have to share your insights. We never post anything that is not organic or neutral for our audience and for the companies we work with. For example, with Nike we always think about the objectives of Nike and does it fit on our channels? What value does it have?
As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Danny Cortenraede.
Danny Cortenraede is a serial entrepreneur & business investor. He is President and Managing Partner of Wannahaves, a first-class digital media agency with offices in both Europe and the US. Wannahaves platform 433 is the biggest digital sports content brand globally. The companies have over 55 million followers and more than 1 Billion views per week across their platforms.
Prior to starting his own business, Danny spent 10 years working for big global companies like Vodafone, Sony and T-Mobile.
Danny is born and raised in the Netherlands but moved to NYC to open a second office and recently opened another office in Los Angeles where he lives with his wife and children.
Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share your “backstory” with us?
Previously, I have worked for 10 years in the corporate world. For big global companies like Vodafone, Sony & T-Mobile. Telecommunications & consumer electronics industries.
I always wanted to start my own business. My father, grandfather are also successful entrepreneurs. So, I quit my (high paid) corporate job to start my own business. With my former business…