David Fullner and Danny Auld of Kekoa Foods: 5 Things I Wish Someone Told Me When I First Launched My Business

Alexandra Spirer
Authority Magazine
Published in
19 min readMay 23, 2024

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…Launching a business is probably one of the most difficult things a person, or people, can do. You have to be responsible for every aspect of your business, which in large companies, can be hundreds of people covering the roles you’re handling — product formulation, supply chain and operations, bookkeeping, sales, marketing, branding and design, etc. etc. Some of these roles you will learn that you really hate doing. Some of these roles, you’ll learn that you’re really good at, but you still don’t like doing them and maybe some of those that you’re good at you’ll also love doing. The goal is to grow efficiently and effectively so that you can bring in partners to cover what you don’t want to do so you can do what you’re good at and love doing…

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Alexandra Spirer
Authority Magazine

I am an entrepreneur, publicist, journalist and event producer based in Sunny Florida. My passion is writing & giving back to others.