Publicist Josh Nass: Demonstrate that you truly care to create a fantastic work culture”

Carly Martinetti
Nov 3, 2019 · 10 min read

Demonstrate that you care and be genuine: It might sound obvious; but it’s incredibly important for executives to demonstrate that they truly care about their staff’s abilities to develop their skills and make invaluable contributions to the company’s output.

I had the pleasure to interview Josh Nass. Josh is an award winning public relations executive and attorney specializing in crisis communications and reputation management. Nass has built a thriving practice that has grown to include a diverse portfolio of clients in a wide range of different industries. Among the fields Nass PR caters to are the healthcare, financial services, media and nonprofit sectors. Over the years the firm has represented the nation’s largest nursing home chains and their respective executives; a number of different venture capital firms in the financial sector, numerous high profile individuals; and several different media outlets. Clients have included The New York Observer, NYC based NGN Capital, the London Center for Policy Research, SW Management and many more. Nass PR has also been involved in providing media counsel to political campaigns both domestically and internationally. The firm has a staff fluent in Russian and Hebrew, and is active in working with clients based abroad. The firm also has a vast network of politically connected nonprofit clients. Those include but are in no way limited to American Friends of Likud, the Zionist Organization of America, One Israel Fund and The International Association of Jewish Lawyers and Jurists. Nass got his start working in politics; having appeared dozens of times across Fox News, MSNBC and other cable networks by the time he had graduated college. In August of 2014, Nass ceased his on-air political punditry, marking his official foray into the public relations arena. Having already executed national media campaigns on behalf of numerous nonprofit and public advocacy groups as well as for several high profile individuals, Nass has quickly rose to prominence as a speaker and commentator on the subject. In addition to traditional media placement, Nass has been a sought after practitioner for crisis communications and reputation management issues. In June of 2014, Nass was placed on The Jewish Weekʼs 36 under 36 list in recognition of the public relations savviness he displayed in a well publicized story concerning the state of Israel. Josh prides himself on the unique and untraditional approach he brings to the execution of public relations campaigns. He graduated Magna Cum Laude from Brandeis University and holds a J.D. from Brooklyn Law School.

  1. Demonstrate that you care and be genuine: It might sound obvious; but it’s incredibly important for executives to demonstrate that they truly care about their staff’s abilities to develop their skills and make invaluable contributions to the company’s output.
  2. Transparency and nothing less: The need to be transparent and engaged in an ongoing open and healthy dialogue with your staff is of critical importance in fostering a culture of engagement and motivation at your company.
  3. Be proactive about engaging team members: Assess how they’re feeling; what they want and desire. Be aware of staff members’ strengths and weaknesses and the ways they might be able to complement their respective skill-sets.
  4. Encourage social engagement between team members outside of the office setting: Social chemistry between staff members is of critical importance and directly relates to their ultimate ability to be productive members of the company. Sometimes affording team members the opportunity to engage outside of an office setting can go a long way toward developing the type of social chemistry that is needed for a company to succeed.

Authority Magazine

Leadership Lessons from Authorities in Business, Film…

Carly Martinetti

Written by

2x pet tech founder, publicist, writer, and dog mom. I love learning about what makes CEOs tick.

Authority Magazine

Leadership Lessons from Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Carly Martinetti

Written by

2x pet tech founder, publicist, writer, and dog mom. I love learning about what makes CEOs tick.

Authority Magazine

Leadership Lessons from Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

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