Publicist Josh Nass: “Demonstrate that you truly care to create a fantastic work culture”

Demonstrate that you care and be genuine: It might sound obvious; but it’s incredibly important for executives to demonstrate that they truly care about their staff’s abilities to develop their skills and make invaluable contributions to the company’s output.

I had the pleasure to interview Josh Nass. Josh is an award winning public relations executive and attorney specializing in crisis communications and reputation management. Nass has built a thriving practice that has grown to include a diverse portfolio of clients in a wide range of different industries. Among the fields Nass PR caters to are the healthcare, financial services, media and nonprofit sectors. Over the years the firm has represented the nation’s largest nursing home chains and their respective executives; a number of different venture capital firms in the financial sector, numerous high profile individuals; and several different media outlets. Clients have included The New York Observer, NYC based NGN Capital, the London Center for Policy Research, SW Management and many more. Nass PR has also been involved in providing media counsel to political campaigns both domestically and internationally. The firm has a staff fluent in Russian and Hebrew, and is active in working with clients based abroad. The firm also has a vast network of politically connected nonprofit clients. Those include but are in no way limited to American Friends of Likud, the Zionist Organization of America, One Israel Fund and The International Association of Jewish Lawyers and Jurists. Nass got his start working in politics; having appeared dozens of times across Fox News, MSNBC and other cable networks by the time he had graduated college. In August of 2014, Nass ceased his on-air political punditry, marking his official foray into the public relations arena. Having already executed national media campaigns on behalf of numerous nonprofit and public advocacy groups as well as for several high profile individuals, Nass has quickly rose to prominence as a speaker and commentator on the subject. In addition to traditional media placement, Nass has been a sought after…