Devain Doolaramani of Friends In Reality: 5 Things I Wish Someone Told Me When I First Launched My Business

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I had the pleasure of interviewing Devain Doolaramani.

Devain Doolaramani is the CEO and Founder of his full service talent management firm, Friends in Reality. He currently manages more than 30 digital creators across music, lifestyle and entertainment. Doolaramani began his journey in talent during the early days of TikTok — then Musical.ly — where he conceived and managed more than 200 creator-driven social campaigns for major labels and artists like J Balvin, The Weeknd, Olivia Rodrigo, and Russ.

Thank you so much for joining us in this interview series! Can you tell us a story about what brought you to this specific career path?

My journey into digital talent management stemmed from my curiosity for creativity and business.

Growing up in both New York City and Hong Kong, I was surrounded by diverse cultures. This…