“Don’t Forget to Smile” 5 Startup Tips with Jeff Smith, CEO of Smule
“Focus on retaining customers, not acquiring customers. If you are good at retaining customers, you will find more new customers. Put another way, your value as a company will be measured, primarily, by the duration of the relationship you develop with your customers, not the number of customer, nor the amount of money they each pay you. And don’t forget to smile.”
I had the pleasure to interview Jeff Smith the Founder/CEO of Smule. Smith has co-authored 27 patents and earned a Ph.D in Computer Music from Stanford after selling the third company he founded to Google. He is also an associate consulting professor in Stanford’s Department of Music, a father of three and classically trained musician. More than 4% of the world’s population have used Smule’s apps (350 million people), which include Sing! Karaoke, Magic Piano, AutoRap and Guitar! Jessie J posted a performance of “Flashlight” on Smule, more than 1 million people then created duets over her performance. Shawn Mendes is the most recent artist to use the platform. With active engagement and creation being the trend across social and…
