…I think the most valuable piece of advice I can offer to anyone who is currently following in the same career path is to love what you do, however, do it better than anyone else. We as entrepreneurs are driven to constantly evolve every day and we sometimes tend to forget why we went into the business in the first place, which is to do your best and contribute to society the best way you can. Moreover, make time for your family and friends and build memories you can cherish for the rest of your life. Remember, once your professional life has come to an end all you have left is your health and the people you enjoy spending it with most.
I had the pleasure of interviewing Eraldo Malgara. Eraldo received his certifications from the National Personal Training Institute (NPTI), as well as the National Strength and Conditioning Association (NSCA). As an entrepreneur and TV spokesperson in the fitness industry, one of the aspects Eraldo truly enjoys is educating others about the benefits of health, fitness and overall wellness.
Eraldo has appeared on TV stations across the country including The Daily Meal, ABC, FOX, CBS, NBC and WGN. He has been featured in numerous publications such as Oxygen, SELF, Huffington Post, Forbes, Thrive Global, Muscle and Fitness, Today Show Parents and many media outlets. Eraldo is also the host and Executive Producer of his own show “Unplugged with Eraldo and Daryn”. In addition, Eraldo is also the author of The Real Fountain of Youth: Simple Lifestyle Changes for Productive Longevity, a book on healthy aging. Eraldo wrote the book to educate people on how to achieve productive longevity through exercise and nutrition.
Eraldo is the host and Executive Producer of Unplugged with Eraldo and Daryn. The show is an authentic, fun, fast-paced (and of course as the title suggest Unplugged) half hour lifestyle TV show covering a variety of topics, from celebrities, national experts and exciting events to trending lifestyle products and services to current news you can use. It is currently airing on Saturdays at 3:30pm Eastern Time on WLNY 1055 New York following the popular show “Impractical Jokers”.
Thank you so much for joining us Eraldo! Can you tell us a story about what brought you to this specific career path?
I believe everyone is born with a certain talent, purpose and destiny in life. My professional aspirations growing up evolved around two entities: Sports and Music. On the other hand, I also understood the value of a good education. Graduating with a business degree and marrying the love of my life at the age of 24, I quickly set aside my ambitions as a musically inclined athlete (if such a profession exists) and devoted myself to the corporate world for the next 20 years. However, deep down, I knew that my childhood aspirations would someday re-surface and in the 2008 I left the corporate world and went back to school to earn a degree in personal training, certified myself through the NSCA and started my own in-home personal training company. Subsequent achievements like authoring my own book and hosting my own television show for the past 5 years have shaped who I am today and how lucky and blessed I have been to have had an opportunity to live my dreams and aspirations. To quote one of my favorite television hosts of all time Oprah Winfrey “The key to realizing a dream is to focus not on success but significance — and then even the small steps and little victories along your path will take on greater meaning.”
Can you tell us a story about the hard times that you faced when you first started your journey?
When you are starting out as an entrepreneur for the first time it is critical that you have a specific goal or objective in mind. For example, when you use navigation in your car it is essential that you have a starting point and a final destination – — — otherwise your GPS is useless. When I first started in 2008, all I wanted to do was to become a successful personal trainer and help as many people as I could. While I was running my business, I felt motivated (at the same time) to write my first book and market myself as a writer and a speaker. Moreover, I began my television career as a host, creator and producer of two TV shows (one currently on a network and the other on a digital platform). Although I accomplished all of my goals and objectives, personally and financially it put me in a difficult situation. I almost lost everything I worked so hard for. The lesson I learned since then is “focus on one thing at a time and master your skill before moving on to something else”.
Where did you get the drive to continue even though things were so hard?
The best example I can use is this. If someone pushes you in the water and you cannot swim you only have two options: a) You drown or b) You learn how to swim really fast. In my entire professional career, I have always had to analyze the situation at hand (quickly) and figure out the best possible solution for me and my family. Sometimes I made the right decision, and sometimes I did not. No matter what, at the very least, you should always decide and not leave it to chance.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
When you are starting out as an entrepreneur, it is imperative that you pay attention to details – — even the small ones. About 5 years ago, before I had any aspirations of becoming a television host, I was focused solely on building my company’s personal training business. I great way to attract new customers and connect with your community is to hold a boot camp at a park or public facility and get people excited about the event. One of the many ways to advertise your event is to do an email blast. In other words, you acquire as many emails as you can and then you send out your event details through those addresses. On the day of the event, I go to the park early and I set up tents, music, food and promotional giveaways for my business. My event was scheduled to start at 9am and end somewhere around 11am. Everything went according to plans expect one thing….no one showed up. As you can imagine, I was sad, upset and frankly disappointed with myself for not doing enough to promote the event. Then, unexpectedly, like a brick falling out of the sky, I pulled out my email blast I sent out a month ago and proceeded to re-read (for the tenth time) my event details and, sure enough there it was in black and white, a mistake that will haunt me for as long as I can remember, instead of typing 8/9/2013 I typed 9/8/2013. Can you feel my pain now — — enough said.
If you could go back in time and talk to your younger self. regarding life lessons, things you would like him to know what would they be and why?
Although there are many lessons you learn throughout your life, the most important ones are about starting early your career, appreciate and be thankful of what you have and always strive to be the best you can be. Life is so precious and the time we have on this earth is so short. Make your mark early and give it all you got. Never listen to negative people and always follow your heart.
What do you think makes your company stand out? Can you share a story?
I think the biggest reason why my company/brand stands out is the fact the we truly care about what are viewers and followers really think. We have a relationship with everyone we meet that is truly unique and special. People trust in us to ask the appropriate questions and cut through the falsehood. For example, one of the many guests we had on the show was mis-informed about a certain type of exercise they were utilizing and practicing; and we were able to provide enough data and statistical proof to state the contrary. After all, it is about doing your homework and making sure you have all of the facts before you speak to your viewers and followers.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
I think the most valuable piece of advice I can offer to anyone who is currently following in the same career path is to love what you do, however, do it better than anyone else. We as entrepreneurs are driven to constantly evolve every day and we sometimes tend to forget why we went into the business in the first place, which is to do your best and contribute to society the best way you can. Moreover, make time for your family and friends and build memories you can cherish for the rest of your life. Remember, once your professional life has come to an end all you have left is your health and the people you enjoy spending it with most.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
I whole-heartedly couldn’t agree with you more. The person that has had the greatest impact in my life and my ups and downs is my wife of 30 years – — Lina. She is the only reason why I am here and why her support, love and trust has made it all possible for me. When you ask your partner, spouse or someone you share your life with to sacrifice everything they have to give you that opportunity to follow your dreams and aspirations, you simply owe them everything you have. I would not be here if it wasn’t for her.
How have you used your success to bring goodness to the world?
I believe anytime you have an opportunity to share your message and have access to a platform you should take full advantage of that opportunity. Moreover, I think it is a moral obligation for all of us to help each other as best as we can. As for using my success or goodness to the world, I think my honesty and trustworthiness with my viewers has allowed me to be the best I can be. It is one of the greatest feelings you can ever experience.
What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.
I think anyone who has ever contemplated about becoming an entrepreneur has had countless reasons for. doing so. However, on the other hand, I also believe, that entrepreneurship is one of the most challenging and demanding endeavors anyone can undertake. Your efforts, devotion and sacrifice are sometimes not enough to prevail. Here are 5 things I wish I knew before I started.
- Have a written plan and stick to it. I think when you first start out it is essential that you have roadmap to follow in order to get to your destination. You never just get in a car and start driving; even navigation needs a starting point and a final destination. When I started I didn’t have an actual written plan of my goals and objectives broken down into yearly, monthly and daily. I wanted everything all at once and it almost backfired on me. Make it a point to stick with your plan as much as possible.
- Embrace rejection. I have always been an unpredictable type of person. At times, I am able to handle situations with calm and ease. At other times, my emotions get in the way and I react differently. Rejection (as I understand it better today) should be used to fuel your motivation more passionately and with more determination. Turning a negative into a positive. For example, the unexpected end of my show “Healthy Lifestyle with Eraldo” almost ended my television hosting career. However, the repercussions from that situation gave me the opportunity to create my new show called “Unplugged with Eraldo and Daryn”, which was just picked up by a major television network. Embrace rejection…you bet!
- Be patient and believe in yourself. When I first began my career back in 2006, I set high goals and expectations for myself. However, what I failed to do is set up a time-frame to accomplish all of my objectives. What started out as a three-year plan culminated into a ten-year voyage. Patience and self- confidence were my only two options for survival and success.
- Perfect your craft. They say “practice make perfect”. I couldn’t agree more. When I started my company “Fitness Training by Eraldo” back in 2008, I knew that my expertise and knowledge was an essential part of my success. The decision to go back to school and get my diploma in personal training and a certification through the NSCA would give me an edge over my competitors. It was one of the best decisions I ever made.
- Balance your time. We live in a fast world. For most of us there aren’t enough hours during the day to accomplish our goals. Entrepreneurship definitely falls under that category. You are invested 100% of the time — — all the time. However, finding a balance between your work, family and friends is also critically important. Balancing your time will give you more structure and a better sense of accomplishment physically and emotionally.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)
First of all, thank you for the kind words. If I could start any movement that would bring the most amount of good to many people it would be called “Live and Love Your Life Movement”. I think that title would connect with so many people and get them motivated to start helping everyone that needed love and support. We need more of that currently in our country. Hopefully, I can trigger something positive:)
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