Dr. Bao Le And The “Need To Knows” In Order To Succeed In The Cannabis Industry

I had the pleasure of interviewing Dr. Bao Le, he is a seasoned executive and dedicated entrepreneur with a twenty-year history of consistently creating successful startups. His business acumen and accomplishments demonstrate superior skills for identifying and developing untapped market niches in numerous, diverse industries.

Tell us a little about yourself, where are you from, what’s your background?

Dr. Bao Le was born in Vietnam. After the war ended, in 1975 he and his family were flown to a refugee camp in Guam where they stayed for 3 ½ years. They were eventually sponsored to Chatfield, MN and went to live with a family in a church there. Bao is the youngest of 4 and they were the first Asian family to live in that town. Bao came from very humble beginnings in coming to America. His father went to school and learned to become a computer programmer. He soon secured a job in San Francisco where he moved his family. Bao knew from a very young age that he loved medicine and science. He went to school for Chiropractic and has been practicing for over 16 years.

How did you get involved with the cannabis industry?

Bao’s second son, Andrew, who is now 10 years old, is autistic. The child was suffering from night terrors and other debilitating issues due to his autism. Bao had heard that cannabis might help the child, but was unable to find a trusted product, so he decided to formulate his own medicine to help Andrew.

What exactly do you do in the industry?

We make oil you need to know everything about the industry, but primarily we make oils and formulations for oils

So many of our readers and viewers are living in states where medical cannabis is not accessible to them and because of that they are really passionate about seeing cannabis legalized or at least made available for medical access…what was it like for you in the beginning?

In the beginning, living in California, it was always around and available; being a healthcare provider and understanding all sides of cannabis, there was that stigma that it hadn’t been researched or developed enough to give it to my son. It took me researching it as a chemical and what it does to your body through previous studies and journals — that is when I realized that it would be okay to give to my child; needed to become self-aware. This plant has natural anti-inflammatory and anti-anxiety properties. Why is it not being sold OTC? Condition of my son was so extreme that we weren’t getting a proper treatment plan or anything that was showing any promise at all; my own personal reasons caused me to understand cannabis — this was a personal mission.

What keeps you in the industry when so many others were dropping out?

We have worked so hard to make great medicine and build a great company culture that it has been accepted by other companies who believe in our “why”. They would rather come to us and buy at a higher price point because they know our product is safe — confidence

What is your mission in your work? Why do you do what you do? Your higher purpose?

The first part will always be having sustainability to continue to make medicine for my son; part two — I have a fiduciary duty to my partners and investors to make revenue and ROI — take that money and put it back into research — I will keep fighting to grow and scale (more oil, more sales, more revenue); continue to build the brand, ultimately providing safe and effective medicine to all who need it. We aim to be in the top 10 brands, globally.

What do you see the benefits of legalization being for the US or global economy?

Regulation and support from banks and government will be critical; take gray market and legalize and regulate it — legalization is the standard so that cannabis can become part of the healthcare system so that patients can afford their medicine; safe and effective

You are considered to be one of the leaders in our field, can you share three tips that helped you get here?

1 — Must have a strong team

2 — Master your craft (grinding, extraction, chemistry, operations

3 — Must have a WHY — what drives you to go each day and is that why strong enough to bring others on board and to sacrifice as much as you are for your brand

What do you do to stay relevant in the industry when there are so many newbies jumping in?

Take about 20–25 meetings per week; everyone comes to Bao and tells them what they want and need and he pulls information and furthers education through those meetings; collaborative effort

Tell us about your Product or service…what is unique about it? Do you have any testimonial stories to share?

We make ingredients — two basic ingredients that can be extracted from the cannabis plant (CBD and THC), we help other brands become compliant, we also help other people (toll) extract their own biomass, we help other people formulate and research and develop their own products.

From a B2B perspective

Dr. Raw Organics — Partnering with the brilliant minds at BAS Research has dramatically elevated product quality and consistency for our brand, Dr. Raw. The scientific standards and analytical approach BAS uses to execute large scale production, has propelled our brand forward to join an elite group of cannabis pioneers now compliant with California’s new, highly regulated testing requirements. Our team at Dr. Raw is truly grateful for the passionate people at BAS Research.

Next Frontier Biosciences is extremely fortunate to be working with BAS Research to launch our Verra Wellness lines of micromist tinctures and topical salves into the California market. BAS shares our passion for quality, safety and reliability, and brings a superior level of professionalism to the nascent cannabis industry. They produce advanced science-driven cannabis oils and follow rigorous manufacturing practices. Together, we look forward to providing our customers with world-class product offerings from two of the most trusted names in cannabis.

Dr. Kerklaan Therapeutics — Every brands reputation is dependent on the quality of the product they make. BAS delivers the quality oils that the Dr. Kerklaan Therapeutics brand is trusted for. With BAS by our side, we know patients can trust the high standard of products that we are committed to providing.

  • Dr. Kerklaan

Does your product work for everyone or is there someone specific that is created for?

Our product is good for everybody.

Can you share your 5 Top Tips to Start a Successful Cannabis Business. Please give an example for each.

1 — Must have a WHY — what drives you to go each day and is that why strong enough to bring others on board and to sacrifice as much as you are for your brand

2 — Master your craft (grinding, extraction, chemistry, operations

3 — Be humble. This is a very difficult industry to operate in for countless reasons. Remember why you came to this place and keep moving forward.

4 — Surround yourself with people from both inside and outside the industry who can bring the best of what they know to the table.

5 — Never stop learning and growing — you can never truly be “the best” at anything. There is always room for improvement.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

I would do a campaign to educate families with special needs children; as a parent of a special needs child, finding that there was a supplement to give him to help alleviate his condition was priceless; Cannabis has shown to be effective for epilepsy, (children and adults), anxiety, sleep, depression, and more. Knowledge is power and the more education we have as parents and adults, the better health and wellness decisions we can make for ourselves and for our children.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Came from my Dad a long time ago — “You do one thing and you do it well” and I have stuck to that. I could easily become a grower, make my own brand, open a dispensary. No. I am an extractor. I make great oil and I do it well.

Where can they find you? (do you have a fan page or social media channels you want them to follow?)

For more information about BAS Research or BASInfused products, visit our website or follow us on Facebook @basresearch, Twitter @bas_research, Instagram @basresearch or LinkedIn @bas-research.

Watch the full interview below:

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Charles Wu

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Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.