Dr. Sharmin Attaran Of Bryant University On How To Use TikTok To Grow Your Business

An Interview With Ben Ari

Build brand awareness: TikTok’s highly engaged and growing user base can provide a wide audience for businesses looking to raise brand awareness. For example, fast-food chain Taco Bell leveraged TikTok by creating humorous and relatable content, leading to increased brand recognition and a spike in sales.

TikTok is currently the fastest-growing social network. If you want to communicate with Gen-Z, that is the place to do it. But for those who are used to the interface of LinkedIn, Facebook, Twitter, or Instagram, TikTok seems to require a steep luring curve. What do you need to know to use TikTok to grow your business or engage with your customers? In this interview series, we are talking to business leaders, social media managers, marketing managers, and influencers about “5 things you need to know to leverage TikTok to grow your business.” As a part of this series, we had the pleasure of interviewing Sharmin Attaran, PhD.

Sharmin Attaran, PhD is a Professor of Marketing at Bryant University and Director of…