Dwayna Williams of TGND Consulting: 5 Ways To Leverage Media Coverage To Grow Your Business

Kage Spatz
Authority Magazine
Published in
9 min readNov 18, 2021

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Dwayna Williams

Media strategies that drive customer acquisition and retention are critical for national brands.

Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.

I’m your host, Kage Spatz — here to help you attract more customers, earn more trust, and deliver more value. Today I had the pleasure of talking with Dwayna Williams.

Dwayna is a self-described “millennial mompreneur” with a passion for creating brand awareness and exposure. After graduating from North Carolina Central University, Georgia State University, and working a couple of years in the corporate workspace, she pursued her quest to be a fresh and creative entrepreneur in public relations.

Dwayna has experience working with brands in the lifestyle industries and takes pride in amplifying the presence of changemakers and purpose-driven entrepreneurs and experts. She has obtained her M.S. in Marketing and continues to gain recognition for countless brands. She is also certified in brand and customer management.

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Kage Spatz
Authority Magazine

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