Member-only story
Eco-preneur Jeannie Jarnot: “Don’t give in, no matter what, to a cycle of less than ideal self-care. You need to be able to play the long game in business, and that requires a body and mind that is fit enough to go the distance.”

…as a Founder, you need more stamina than you think you need to run your company. Self-care is extremely important, and it’s really difficult to prioritize when there is so much coming at you. Don’t give in, no matter what, to a cycle of less than ideal self-care. You need to be able to play the long game in business, and that requires a body and mind that is fit enough to go the distance.
I had the pleasure to interview Jeannie Jarnot. Jeannie is the founder of Beauty Heroes; a Bay Area-based healthy beauty service and online beauty store. A long time eco-preneur, Jeannie is proud to be leading the charge about shifting the clean beauty conversation to go beyond what a brand stands for to include how that brand is giving back. While we’re all familiar with “going green” and the significance it has on our environment, Jeannie is now encouraging consumers to move onto the next phase of clean beauty by “going blue” and taking intentional actions with our beauty that can positively impact the community, oceans, air, and planet-at-large.
Thank you so much for joining us Jennie! Can you tell a story about what brought you to a specific career path?
Entrepreneurship wasn’t my career path. I studied hospitality management at Cornell University and had a successful career as a Spa Director. I had a simple idea that developed from frustrations I was seeing and experiencing from consumers, as well as in my own life, with the beauty discovery process. I wanted to create a service that would slow down the beauty discovery process and help women, like myself, discover healthy beauty one hero product at a time. I sat on this idea for a long time, before I knew it, I just had to do something. Becoming an entrepreneur isn’t something I took lightly; it…