Editor’s List: Authority Magazine’s Favorite ‘Five Things Videos’ On How To Effectively Leverage The Power Of Digital Marketing, PPC, & Email To Dramatically Increase Sales

Authority Magazine
Oct 8 · 5 min read

Marketing a product or service today is easier than ever before in history. Using platforms like Facebook ads or Google ads, a company can market their product directly to people who perfectly fit the ideal client demographic, at a very low cost. Digital Marketing tools, Pay per Click ads, and email marketing can help a company dramatically increase sales. At the same time, many companies that just start exploring with digital marketing tools often see disappointing results. How can a company learn to “Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales?

We interviewed marketers, advertisers, brand consultants, digital marketing gurus, and other leaders who shared practical ideas from their experience about how to Effectively Leverage The Power of Digital Marketing, PPC, & Email. Some of the experts we interviewed put together some fantastic videos sharing their five tips. Please enjoy these videos and interviews below.

Jim Clouse, ClikitySplit.com

On October 20, 2020 Jim received patent #10,810,619 on real time marketing technology. Real time marketing turns ordinary advertisers into savvy marketers by empowering them to change their content in real time in 2–3 minutes to run enticing special sales promotions or respond to deteriorating business conditions. ClikitySplit is 99.9% tapping, with typing only required to change the default hyperlocal map that displays at login based on the visitor’s GPS location.

The complete interview can be read here:

Megan Valentine, Blissful Life Marketing

Megan Valentine is the founder of Blissful Life Marketing. With nearly a decade of experience across a variety of digital marketing categories, Megan leads the development of forward-thinking marketing and engagement strategies optimized for both business objectives and consumer trust. She also helps brands prepare for the new era of digital marketing by educating marketing professionals and teams on the latest industry updates, trends, and best practices.

The complete interview can be read here:

Greg Zakowicz, Omnisend

Greg Zakowicz is a veteran marketer and the Director of Content at Omnisend. With 15+ years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the globe, including numerous from the Internet Retailer Top 1000, maximize sales through their email and SMS marketing programs.

Zakowicz is a respected voice in the marketing and retail industry. He is a frequent speaker at in-person and online ecommerce events, launched an award-winning podcast, and is the host of the Cart Insiders podcast. He has been published and quoted in top publications including Total Retail, Multichannel Merchant, and Forbes, and has previously been retained as an industry expert witness for trial. You can find him on Linkedin or follow him on Twitter at @WhatsGregDoing.

The complete interview can be read here:

Jhoanny Perez, Tin Marin Restaurant

Jhoanny is an immigrant from the Dominican Republic that teaches other immigrants the step by step formula to open their dream restaurants in order to create generational wealth and security for their families.

In 2012, Jhoanny and her family brought their dream to life. They built three 7-figure restaurant businesses in New York City Tin Marin Restaurant, Tilila Casa Pública & Cocina and Canave Cocina & Bar within nine years, each restaurant was completely built from the ground up. Since then, they have been featured in various media outlets for their success in accomplishing the American Dream as Latina immigrants. Some of these features include the New York Times, New York Post, The Riverdale Press, Riverdale Press #2, Edible Bronx Magazine, NYC CBS Local, Urban Matter and on The Patch.

The complete interview can be read here:

Andrew Maff, CEO of BlueTuskr

Andrew Maffettone (Maff) is a marketing expert with over 13 years of experience in e-commerce marketing strategy. Not only has Andrew owned and managed multiple marketing agencies in the e-commerce space, but he has also worked in-house at multiple online selling companies.

With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute effective marketing solutions, he created BlueTuskr and assembled a team of specialized experts to develop an agency he knew e-commerce sellers would benefit from.

The complete interview can be read here:

Authority Magazine

In-depth Interviews with Authorities in Pop Culture, Business, Tech, Wellness, & Social Impact

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

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Authority Magazine is devoted to sharing interesting feature interviews of people who are authorities in Business, Film, Sports and Tech.

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.