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Editor’s List: Authority Magazine’s Favorite ‘Five Things Videos’ On How To Effectively Leverage The Power Of Digital Marketing, PPC, & Email To Dramatically Increase Sales (Part Two)

Marketing a product or service today is easier than ever before in history. Using platforms like Facebook ads or Google ads, a company can market their product directly to people who perfectly fit the ideal client demographic, at a very low cost. Digital Marketing tools, Pay per Click ads, and email marketing can help a company dramatically increase sales. At the same time, many companies that just start exploring with digital marketing tools often see disappointing results. How can a company learn to “Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales?

We interviewed marketers, advertisers, brand consultants, digital marketing gurus, and other leaders who shared practical ideas from their experience about how to Effectively Leverage The Power of Digital Marketing, PPC, & Email. Some of the experts we interviewed put together some fantastic videos sharing their five tips. Please enjoy these videos and interviews below.

Matt Gallant, biOptimizers and tribeOS

With more than 25 years of copywriting and 20 years of e-commerce experience, Matt Gallant is a successful entrepreneur and co-founder of more than 6 multi-million companies. His copywriting skills, his knowledge of design, and his passion for testing have given him the experience to make any product a win.

The complete interview can be read here:

Kenneth Mackay, Initiative2

Kenneth began his career in IT project management; an arena in which things are seldom delivered on time, within budget, or working as intended. Excellent experience for working in online marketing. He moved into the commercial web space at the turn of the millennium, giving him more experience than the entire lifespan of many people working in it today. His project management background proved invaluable in what was, and remains, a wild west environment. He focusses on outcomes, and today specializes in Google Ads. In particular, turning around projects that have failed to deliver. He has clients across the English-speaking world, with his home being in Scotland in the UK. He firmly believes that every well-run business should maximize the returns possible from Google Ads.

The complete interview can be read here:

Vicky Wu, Vicky Wu Marketing

Vicky Wu is the CEO of Vicky Wu Marketing. She has 30 years of experience in marketing, including as a Chief Marketing Officer, working with everything from Fortune 500 companies to nonprofits and entrepreneurs. Her work centers around a holistic marketing strategy and she is an expert at assisting companies with setting up their marketing processes and procedures to generate results now and in the long term. When she is not marketing or hosting her podcast, she can be found painting or ballroom dancing. Vicky Wu Marketing can be found at https://vickywu.marketing.

The complete interview can be read here:

Dan Brownsher, Channel Key

Dan Brownsher is a national thought leader in Amazon retail strategy and emerging e-commerce trends. He is a commentator on Amazon practices, policies, and technologies as well as a sought-after opinion source for media, quoted by Bloomberg, MSN.com, LA Times, Reuters and key specialist trade and business media outlets across the country.

Brownsher has spoken on panels, at tradeshows, conferences and industry think tanks and is President, CEO and Co-Founder of Channel Key, advising everyone from multi-million-dollar corporations to fast-paced entrepreneurial start-ups on how to navigate the complex landscape of Amazon retail, and the broader world of e-commerce in general.

Brownsher, along with two partners, is also co-founder of Trend Nation LLC, a top 200 global Amazon seller, selling more than $250 Million in products. He is a member of TAAN — the worldwide alliance of, and incubator for, independently owned marketing agencies as well as a member of Vistage, the global organization for entrepreneurship and executive coaching. Dan tells clients the secret to helping everyone succeed with Amazon is real-world experience, learned and perfected the hard way.

The complete interview can be read here:

Robert Kapfhammer, Ad Cucìna

Robert Kapfhammer, President of Ad Cucina, has over 10 years of experience fueling success for all types of restaurant franchises and corporate brands. Prior to leading Ad Cucina, Kapfhammer managed a group of 18 restaurant experts at Scoppechio on accounts such as LongHorn Steakhouse, KFC, Fazoli’s and A&W Restaurants.

The complete interview can be read here:

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Authority Magazine

Authority Magazine

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Authority Magazine is devoted to sharing in-depth interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech