Follow Amazon’s advice as little as possible. Amazon will suggest restocking your Christmas-themed item in large quantities in January, for example. Nearly all their advice is based on basic algorithms and lacks any nuance or understanding of your actual business. They send relentless emails about launching advertising campaigns and upping bids and budgets. No serious seller actually bothers reading it, much less implementing it.
As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Emily Wilcox.
Emily Wilcox is a co-founder and CEO at Elevate Growth Group (www.elevategrowthgroup.com) where she is responsible for helping clients crush their sales goals on Amazon. On a mission to drive e-commerce growth, she is focused on enhancing brand visibility and finding creative ways for clients to reach more customers.
Prior to founding Elevate, Emily gained experience in brand building, entrepreneurship, and the Amazon ecosystem as the co-founder of Fayfaire Clothing Co, selling over $1M in baby apparel on Amazon.
Emily has been featured in CNET, the Detroit Free Press, and has spoken at many industry events, including the White Label Expo, LA Trade Connect, and the Southbay Entrepreneurial Center.
Thank you so much for doing this with us! Can you share with us the “backstory” about what brought you to this specific career path?
Absolutely! My husband and I launched a brand of baby clothing to Amazon after having been behind-the-scenes on several Amazon projects…the largest of which took an electronics accessories company from $300,000 to $30M in 18 months on Amazon. We saw the incredible power of the Amazon sales channel and knew we had to be part of it.