Emily Wilcox of Elevate Growth Group: Five Things You Need To Know To Run A Very Successful Amazon Business

Follow Amazon’s advice as little as possible. Amazon will suggest restocking your Christmas-themed item in large quantities in January, for example. Nearly all their advice is based on basic algorithms and lacks any nuance or understanding of your actual business. They send relentless emails about launching advertising campaigns and upping bids and budgets. No serious seller actually bothers reading it, much less implementing it.

As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Emily Wilcox.

Emily Wilcox is a co-founder and CEO at Elevate Growth Group (www.elevategrowthgroup.com) where she is responsible for helping clients crush their sales goals on Amazon. On a mission to drive e-commerce growth, she is focused on enhancing brand visibility and finding creative ways for clients to reach more customers.