Entrepreneur & Television Personality Mark Cuban: “I’ve invested probably more than a hundred million dollars over the years with people I’ve never met; I’ll tell you exactly how it works”
…I’ve invested probably more than a hundred million dollars over the years with people I’ve never met and I’ll tell you exactly how it works.
In the first paragraph, they say something that I think will get my attention. Then in the second paragraph, they say why they can accomplish that and what the benefit is.
And then in the third paragraph, they tell me how they’re going to get there and how I can contribute to helping them get there all very quickly.
If you write me a book and you tell me your whole life story — like the minute I see “when I was a kid or this or that” — I will just blank it out.
But if you get right to it, and that makes…