Ernie Pang Of JUNKLESS: 5 Things You Need To Create a Successful Food or Beverage Brand

An Interview With Vicky Cola

A good brand. People who see our product get it right away. It communicates our ‘why’ to the consumer immediately, which is what a good brand should do.

As a part of our series called “5 Things You Need To Create a Successful Food or Beverage Brand”, I had the pleasure of interviewing Ernie Pang.

Ernie Pang is the founder and CEO of JUNKLESS®. Prior to JUNKLESS®, Ernie was a marketing executive at several consumer-packaged goods companies, including Kellogg Company, where he helped commercialize and test new products in the marketplace. Ernie earned his MBA from York University in Toronto, Canada, and now resides in Kalamazoo, Michigan.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

I spent a lot of time in Vancouver, Canada as a child, until eventually moving to Toronto where I finished high school and studied visual arts at the University of Western Ontario in Canada. I spent the majority of my time there painting and was…