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Female Disruptors: Alicia Williams is helping companies think outside the box

Ashley Couto
Authority Magazine
Published in
4 min readAug 10, 2018

I had the pleasure of interviewing Alicia Williams, Founder and CEO of Aliste Marketing. Williams is an award winning entrepreneur and author whose out of the box creative strategies have helped businesses expand their market reach by effectively using Social Media.

As an accomplished public speaker, she has enlightened and entertained audiences at local and national conferences as well as on regional radio programs. Recipient of the 2016 Outstanding Women of Family Business Award Recipient, recognition as one of The Worcester Business Journal’s 40 Under Forty, and the honor of being the Spotlight Entrepreneur for Capital One Spark.

Thank you so much for doing this with us! What is your “backstory”?

I always had an eye for good branding — it’s a blessing and a curse.

I can’t look at anything without diving deeper into why a company utilized specific colors, wording or imagery on their social pages- my goal is to figure out what story they are telling.

Creating a brand experience is in my blood, from my first fundraising event I hosted I was coordinating the candy bar to match the foundations colors, creating invitations that mimicked their mission and pushed the boundaries of guerilla marketing to grab the…

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Authority Magazine
Authority Magazine

Published in Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Ashley Couto
Ashley Couto

Written by Ashley Couto

Writing about the effects of art & advertising on the human psyche & soul. Writer & marketer. PhD student in Medieval Studies at Universidade NOVA de Lisboa.

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