Female Disruptors: Fearon DeWeese & Juliana Folk Of Napa Valley StreamFest On The Three Things You Need To Shake Up Your Industry
…If I could inspire a movement, it would be one that brings people together through compassion and love — encouraging us to share the wealth of the world and consume less. We have so much to give, and when we approach life with kindness and a sense of community, we create a world where everyone can thrive. It’s about redistributing not just resources, but empathy and connection…
As part of our series about women who are shaking things up in their industry, we had the pleasure of interviewing Fearon DeWeese and Juliana Folk, the founders of Napa Valley StreamFest. Fearon DeWeese and Juliana Folk are the trailblazing co-founders of Napa Valley StreamFest, a groundbreaking festival that celebrates modern-day storytelling — from podcasts and indie films to viral social media content and binge-worthy series. With backgrounds in film production, event creation, and storytelling, Fearon and Juliana are redefining the traditional festival model to embrace the ever-evolving world of “streamertainment.” Together, they bring decades of experience and a passion for innovation to curate a one-of-a-kind entertainment experience in the heart of Napa Valley.
Can you tell us a bit about your “backstory”? What led you to this particular career path?
Fearon DeWeese: “I have a robust background in directing and producing; I have been producing events for events for over 20 years, I was the Experience Director at the Napa Valley Film Festival for eight years before transitioning to roles at Mill Valley Film Festival and Sundance Institute. In 2020, I co-founded Ashella Productions and we took our first pilot for “UnCredited” out on the festival circuit, which I Directed and Produced. I won the best new Director at San Diego Shorts Fest and found my passion with Directing Films. My vision for StreamFest Society and Napa Valley StreamFest stems from my dedication to creating inclusive, family-friendly sets for working parents and amplifying underrepresented voices in the film industry. I am also passionate about creating experiences that bring human connection and a love for all forms of entertainment.
Juliana Folk: “I grew up surrounded by the arts and started my journey as an actor. It wasn’t until later in life that I realized my true passion wasn’t limited to performing — it was storytelling in all its forms. Working with the Napa Valley Film Festival ignited my love for indie film, and that was a turning point for me. I’ve always been a creative writer, but now I’m channeling all those years in the arts into the festival world to help elevate overlooked voices and connect audiences with the incredible stories they deserve to see.”
Can you tell our readers what the work you’re doing that’s disruptive is about?
Fearon: “StreamFest is shaking up the industry by celebrating all forms of streaming entertainment — content that people engage with daily but is often overlooked by traditional festivals. We’re creating a space where podcasts, viral TikTok stars, YouTube creators, and indie filmmakers are all equally celebrated alongside our favorite series and indie films. It’s a fresh, community-driven take on what festivals can look like in today’s world. We are also disrupting the traditional festival model and floor plan. Our festival is designed for our audience as a curated experience. A variety act on stage, where you are not running from one theater to another, barely having time to eat, stressing over if you choose the right film or are missing out on something better. We have one theater that holds 850 guests, and we have curated a binge-worthy experience.”
Juliana: “With our non-profit, StreamFest Society, we’re opening doors for mid-career creatives who want to dive into entertainment but don’t know where to start. We’re all about inclusivity, especially for people 35 and up — because creativity doesn’t have an expiration date, even if some festivals act like it does. As female filmmakers, we get how tough this industry can be, so we’re pushing for change, like adopting ‘French hours’ on sets. It’s about proving that passion for art doesn’t have to come at the cost of your sanity or your life outside work.”
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Fearon: “Early on, I made the mistake of overpromising on an event without fully considering our budget constraints — it was a champagne idea on a beer budget! I laugh about it now, but it taught me the importance of clear communication and realistic goal-setting. You can still dream big, but you have to know when to pace yourself.”
Juliana: “My first big audition was on the Paramount lot — a huge opportunity, thanks to my uncle. I was young, green, and completely unprepared. It was a cold read, and while I was given a little time to look over the sides, none of it seemed to stick. When they asked if I had any questions, I froze and said no — then promptly blacked out during the audition. It was a disaster, but it taught me something invaluable: confidence is everything. Now, I walk into every room with the belief that I belong there, and that’s become my superpower.”
We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?
Fearon: “Les Garland, co-founder of MTV, has been a huge influence on me. He taught me to think big and take risks while staying authentic. He’s been a mentor, a friend, and someone to bounce ideas off of. MTV was everything to me when I was growing up; it was my creative outlet, and I watched videos like Michael Jackson’s “Thriller” and A-ha’s “Take On Me” which truly shaped me as a filmmaker today. We are very excited honor Les Garland with the Legendary Award in April at StreamFest. I would also say, my Mom. She is my biggest cheerleader and supporter and has always taught me to dream big and go after what I want.
Juliana: “My late uncle, Gary Graham, was my biggest cheerleader when it came to pursuing my art. He shared his own experiences in the industry — the highs and the lows — and always encouraged me to fight for my dreams, no matter how hard it seemed. Then Fearon came into my life at a time when I was searching for guidance and someone to truly believe in me. She did exactly that. Fearon is a powerhouse of a woman who inspires me daily and reminds me that we’re building something amazing together. I’m beyond grateful for the people who’ve lifted me up along the way.”
In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?
Fearon: “Disruption is positive when it creates space for new ideas, diversity, and progress. It’s not about tearing down systems for the sake of it; it’s about rethinking them to make them better. For example, festivals have always been about storytelling, but they’ve been slow to embrace the platforms where stories thrive today — streaming platforms, TikTok, and podcasts. Plus all the new platforms that launch each day. StreamFest is about embracing those changes while keeping the community and celebration at its core.”
Juliana: “Disruption isn’t positive when it creates chaos without direction or alienates people. For example, in filmmaking, the rush for virtual convenience sometimes replaces the irreplaceable magic of face-to-face collaboration. Not every tradition needs to be upended — some systems stand the test of time because they work. The key is knowing when innovation enhances the process and when it detracts from what makes it special.”
Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.
Fearon:
“Think bigger.” “A mentor once told me, ‘You’re limiting yourself. Think bigger.’ That advice changed how I approach every project, including StreamFest.”
“Be kind.” “Building relationships in any industry is critical. People remember how you treat them, and kindness always leaves a lasting impression.”
Juliana:
“Start before you’re ready.” If you have an idea, start today. I’ve learned that the timing will never be perfect, but action creates momentum, and that’s when the magic happens.
We are sure you aren’t done. How are you going to shake things up next?
Fearon: “We’re taking StreamFest to the next level by expanding our mentorship program and deepening our focus on empowering creators to share their stories. We look forward to bringing a staple event to downtown Napa for years to come. We believe in this community and who doesn’t love Napa? I also just signed on to direct my first feature film, “Country Roots” next fall and am excited to dive into that after StreamFest.
Juliana: “Outside of StreamFest, I’m shaking things up through my writing. I’m focused on telling stories that I wish I would have seen growing up — stories that showcase diversity in love and relationships, break societal barriers, and shed light on childhood trauma. My goal is to create work that resonates with people, helps them feel seen, and connects them to something bigger than themselves. It’s about opening up conversations and making space for stories that matter.”
In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?
Fearon: “One challenge is being underestimated. As women, we often have to work twice as hard to prove our worth, especially in male-dominated industries like tech and entertainment. It’s a scary time for women in general with our writing being taken away and controlled, but I also know together we are stronger, and it will take many of us disruptors to make a change.”
Juliana: “As a woman and a mom, I’m often questioned about how I’ll balance both work and family, as if I don’t have a supportive partner or family to help. It’s frustrating because men are rarely asked the same question — no one ever questions their ability to manage home life alongside their career. It’s a double standard that assumes women can’t succeed without constantly proving they can juggle it all.”
Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?
Fearon: This is definitely more of a Juli question. She is always sending me links for podcasts and self-help and meditation, and I’m more the one when I have a moment of free time listening to Taylor Swift or Beyonce and singing at the top of my lungs. Music is what inspires me. But if I had to answer, I would say Mel Robbins Podcast. I was recently diagnosed with ADHD, and it was Mel Robbins podcast that helped me through a lot of it. Learning more about the “lost generation” of women who just weren’t diagnosed when all the boys were. How we, as women, wear it on the inside with our minds always racing and that little voice that is constantly talking, where the boys wear it on the outside and are always moving, which makes it easier to diagnose early on. After listening to several of her podcasts, I was able to learn more ways to control it and talk to my doctor openly about it.
Juliana: “One book that had a deep impact on my thinking is Untamed by Glennon Doyle. It opened my eyes and my mind during one of the lowest points in my life. Her words helped me reconnect with my true self, giving me the strength to make bold changes and embrace who I really am.”
You are both people of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.
Fearon: “I’d love to inspire a movement that supports mid-career pivots. Too often, we’re told it’s too late to start something new, but I believe in giving people the tools and confidence to reinvent themselves at any age. Because age is just a number, I would also like to lead a movement to see more women behind the camera directing and telling stories but also having those with funds to support first-time female directors because everyone has to start somewhere.”
Juliana: “If I could inspire a movement, it would be one that brings people together through compassion and love — encouraging us to share the wealth of the world and consume less. We have so much to give, and when we approach life with kindness and a sense of community, we create a world where everyone can thrive. It’s about redistributing not just resources, but empathy and connection.”
Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?
Fearon: “’ Dream big. Start small. Act now.’ It’s how I approach every project — break it down into manageable steps and keep moving forward.”
Juliana: ‘Perfection is overrated’ It’s something I remind myself of when I feel the pressure to get everything right. Perfection isn’t the goal — just showing up and being yourself is.”
How can our readers follow you online and learn more about StreamFest?
Fearon: “Check us out at www.napavalleystreamfest.com and follow us on Instagram, Facebook and Tiktok at @napavalleystreamfest!” Personally you can also find out more about me at www.fearonmay.com
Juliana: “You can follow our production company, Ashella Productions. And you can find out more about me at @julianafolk on Instagram.
Thank you for these great insights.
