…best piece of advice came from my publicist, Kat Fleischman. “You’re going to be better off when you break free of negative people.” These words were hard to implement, but incredibly freeing.
I had the pleasure of interviewing Jessica Higgins, JD MBA BB. Jessica is an entrepreneur, culture design expert and marketing communications professional. Her research and publications help executives and everyday people better understand the impacts of emerging cultural trends, and how to create behavior change at scale. Her first book, 10 Skills for Effective Business Communication released at #1 on Amazon New in Communication. She currently spends her time scaling up promising companies through her marketing agency, Digital Unicorns. www.digital-unicorns.com
Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?
My background was a series of just seeing things I didn’t like, and then changing them for the better. I realized I didn’t want to practice law and went into management consulting to help companies grow. Then, quickly saw that operations management don’t account for the human side of business (the only part that actually matters), so I began studying how human behavior actually changes. That led to creating the first end-to-end culture design firm, and then later, a digital marketing agency, where we affect behavior change at scale.
What is it about the work you’re doing that’s disruptive?
Right now we are bringing early stage, venture capital style investing to the everyday person and launching a national TV show. Keep an eye on www.SparkInvest.com. They are my most disruptive projects at the moment because they want the average person to have access to opportunities that were previously only available to VCs. I think this is the dream of the ICO, made into a reality.
All of the projects we take on are super disruptive. For instance, we’re helping solve the red tides early next year.
I also think what makes us special is that we are an all female team of senior experts working in highly technology driven businesses like blockchain, fintech and artificial intelligence. There aren’t many women in our space, to say the least.
We all need a little help along the journey — who have been some of your mentors? Can you share how they made an impact?
I have a team of mentors who keep me aligned and I don’t want to think about the world without them. At the moment my friend, venture capitalist David Park of Tadpole Ventures is texting me something inspirational. He’s the person I call to poke holes in my ideas. Everyone needs a good VC like that in their lives. VCs hear a million pitches a day. They will tell you the truth when they see something special.
Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.
Ben Hardy, the most read author on Medium, I met at a networking event. I shared that I had always wanted to be a writer but was too unconfident to follow my secret passion. His words were “who cares, just write.” Listening to him was the beginning of my new career.
“Build your personal brand” was the next best piece of advice I’ve ever gotten. This is the lesson taught by Joe Polish at the marketing mastermind, Genius Network. If you only join one mastermind, make it them.
Finally, the third best piece of advice came from my publicist, Kat Fleischman. “You’re going to be better off when you break free of negative people.” These words were hard to implement, but incredibly freeing.
How are you going to shake things up next?
Next year is all about growing my newest company so we can help more people in business. I’m also going to keep pushing the female empowerment agenda because I think we’ve gone complacent. #METOO was a one-year-long moment. We have to keep going. There’s so much further to go before structural and cultural equality is achieved.
Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?
Jim Kwik is my favorite podcast at the moment. 15 minute brain hacks you can listen to while making coffee in the morning. I then add his tips for a sharper mind into my day, and have seen huge improvements over time.
You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)
I would love to hit the delete button on all of the scammy ICOs because they are taking investment dollars by fooling disadvantaged people, and that is just disgusting. They are also using the name “innovation” in vain, which is a huge violation in the real tech community.
Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?
“Ego trip: a journey to nowhere.” — Robert Half
If you only take one thing from this interview, I hope it is to be more open to different ideas, even if they violate your ego. Kill your ego. Living ego-free helps you grow and learn over time. All of the people I meet who don’t allow radical ideas into their brains may still achieve a certain level of success, but they don’t keep it. All great ideas ultimately get killed by better ones.
How can our readers follow you on social media?
This was very inspiring. Thank you so much for joining us!